Upload
ws-group
View
195
Download
0
Embed Size (px)
DESCRIPTION
1. Research method : Quantitative research (Internet research) 2. Timing : 29th March - 5th April 2013 3. Sample size : 721s, members of Vinaresearch.net 4. Research area : Vietnam nationwide 5. Target respondents : Single male / female 6. Purpose : To explore Vietnamese saving habit of Vietnamese singles
Citation preview
※ Research Information
This study is conducted online by W&S Co., Limited in order to explore saving habit of Vietnamese singles in 2013.
Method : Quantitative research (Internet research)
Fieldwork : 29th March - 5th April 2013
Sample size : 721s, members of Vinaresearch.net
Research area: Vietnam nationwide
Target : Single male / female
※ Research Summary
Consumer research in Vietnam
A majority of Most of these Vietnamese singles often put away 10% to 20% of their personal monthly income. In which, more than 50%
said that their average saving amount per month is Under 1.000.000 VND.
“Prepare for emergency cases” is mostly choosen for saving reason, account for 57.7%. “Shopping freely when I desire” and
“Saving as habit” follow next with 44.4% and 38.8% respectively.
57.0% of surveyed people have monthly saving habit
Top 3 effective methods for saving money are 1. Not buy unnecessary things (76.6%), 2. Reduce frequency of drinking & eating
outside (57.7%) and 3. Buy sale-off products (51.3%).
63.8% opened a Bank account to control their savings
In assessment the risk of investment, 74.4% evaluate that Create SavingsBook at banks has low risk. Whereas Gold Market, Stock
Market and Real Estate are top three risky investment channel, with 44.2%, 76.1% and 60.5% in turn.
Vietnamese singles also have various information sources for different investment channels. However, people mostly refer their Own
Knowledge, Information from internet and Advice from financial experts.
In addition to keep deposits in Banks, people also choose Lucrative Investment for savings control, account for 35.4%. And the most
popular profitable investment way of Vietnamese singles is Create SavingsBook at Banks (72.7%).
In general, respondents have knowledge on different investment channels. While Stock market is considered as potentially lucrative
investment channel (56.3%), SavingsBook and others are perceived as channels that generate average profitability (over 40%).
REPORT ON SAVING HABITS OF VIETNAMESE SINGLES
05.2013
57.0% of Vietnamese singles who joined survey have monthly savings
※ Research Findings
There are 721 singles among 1,265 people joined surveys have monthly saving habit, account for 57.0%.
Percentage of savings over total monthly personal income is around 10% - 20% on average, quite similar between male and female.
1. Monthly saving rate of Vietnamese singles [SA] (n=721)
More than 42 out of 100 surveyed singles put away 10% - 20% of their total personal income monthly (42.4%).
3. Monthly saving amounts [SA] (n=721)
The average amount of savings cited by surveyed singles are mostly under 1.000.000 VND, account for 52.7%.
53.7
46.3 Male
Female
71.8
28.2
Working currently
Not workingcurrently
Firgue 2. Employment status Firgue 1. Gender
74.3
20.0
5.7 Under 7 mil.VND
7 - 15 mil.VND
Over 15 mil.VND
Under 10% 10% - 20% 21% - 30% 31% - 40% 41% - 50 % Over 50%
Male (n=387) 24.5 39.8 16.0 7.2 8.8 3.6
Female (n=334) 21.6 45.5 15.6 8.1 5.7 3.6
39.8
45.5
0.0
10.0
20.0
30.0
40.0
50.0
Firgue 5. Monthly saving rate by Gender (n=721)
52.7
23.6
11.4 4.9 1.7 1.8 1.9 2.1
1 - 1.000.000VNĐ
1.000.001 -2.000.000
VNĐ
2.000.001-3.000.000
VNĐ
3.000.001 -4.000.000
VNĐ
4.000.001 -5.000.000
VNĐ
5.000.001 -6.000.000
VNĐ
6.000.001 -7.000.000
VNĐ
Trên7.000.000
VNĐ
Firgue 6. Monthly saving amounts (n=721)
Firgue 3. Mothly personal
Unit:%
23.2
42.4
15.8 7.6 7.4
3.6
Under 10% 10% - 20% 21% - 30% 31% - 40% 41% - 50 % Over 50%
Firgue 4. Monthly saving rate (n=721)
Unit:%
Unit:%
Unit:%
12
58.9
21.3
5.1 2.7
16_19 years old
20_24 years old
25_29 years old
30_34 years old
Trên 35 years old
Firgue 4. Age
There was not clearly difference of saving proportion over total income between male & female singles.
There are 57.7% surveyed people said that they often put away money as Prepare for emergency cases. The second reason is that they
would like to go Shopping freely when they desire, account for 44.4%. 38.8% also revealed that saving has become one of their habits.
4. Money saving reasons [SA] (n=721)
When look at the reasons for thrift by gender, there is an interesting fact that 40.1% male save money for Getting married. Whereas this
reason only scores 6th among all reasons of female and account for 27.8%.
1 -1.000.000
VNĐ
1.000.001 -2.000.000
VNĐ
2.000.001-3.000.000
VNĐ
3.000.001 -4.000.000
VNĐ
4.000.001 -5.000.000
VNĐ
5.000.001 -6.000.000
VNĐ
6.000.001 -7.000.000
VNĐ
Over7.000.000
VNĐ
Male (n=387) 50.1 23.5 13.2 5.9 1.8 1.6 1.6 2.3
Female (n=334) 55.7 23.7 9.3 3.6 1.5 2.1 2.4 1.8
50.1
55.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Firgue 7. Monthly saving amounts by Gender (n=721)
23.7 25.9 27.9 29.8 30.8 34.4 35.1
38.8 44.4
57.7
Saving for lifewhen getting
old
Buy houseRun business LucrativeInvestment
Travel withincountry
MarriedBuy carSavings ashabit
Shopping freelywhen I desire
Prepare foremergency
cases
Firgue 8. Saving reasons (n=721)
Firgue 9. Saving reasons by Gender (n=721)
22.8
24.0
24.3
25.7
27.8
32.9
37.1
40.1
46.4
63.2
Buy house
Run business
Lucrative Investment
Saving for life when getting old
Married
Buy car
Travel within country
Savings as habit
Shopping freely when I desire
Prepare for emergency cases
Female (n=334)
22.0
25.3
28.7
31.3
34.6
37.0
37.7
40.1
42.6
53.0
Saving for life when getting old
Travel within country
Buy house
Run business
Lucrative Investment
Buy car
Savings as habit
Married
Shopping freely when I desire
Prepare for emergency cases
Male (n=387)
Unit:%
Unit:%
Unit:% Unit:%
Not buy unnecessary things (76.6%), Cut down on frequency of outside eating (57.7%) and Buy sale-off products (51.3%) are
top 3 methods that surveyed people often apply to help them saving money.
There is totally no different between male and female for top 2 saving money methods. However, for the third method, while male choose
Curbing their own desire (50.1%), female decide to Buy sale-off products instead (53.9%).
63.8% Opened a Bank account to control their savings. In addition to keep deposits in Banks, people also choose Lucrative
Investment for savings control, account for 35.4%.
7. Savings management methods [SA] (n=721)
6. Money saving methods [SA] (n=721)
25.3
30.2
35.4
40.3
42.1
48.1
49.1
50.1
59.4
77.8
Check account regularly
Bargain when shopping
Make a list before shopping
Do not go out often
Do not eat / play at luxury places
Plan spending amount per month
Buy sale-off products
Curbing my own desire
Do not buy unnecessary things
Male (n=387)
27.2
32.9
32.9
35.6
42.2
49.1
53.6
53.9
55.7
75.1
Bargain when shopping
Do not eat / play at luxury places
Send money to Saving-Book…
Do not go out often
Make a list before shopping
Curbing my own desire
Plan spending amount per month
Buy sale-off products
Do not buy unnecessary things
Female (n=334)
Figure 11. Money saving method by Gender (n=721)
Firgure 12. Savings management methods (n=721)
Open a Bank account (notSavingsBook)
Lucrative Investment Self-management and keepParents / family members
keep
Total (n=721) 63.8 35.4 28.7 21.2
Male (n=387) 63.8 35.4 27.6 22.0
Female (n=334) 63.8 35.3 29.9 20.4
28.7
28.8
37.9
38.1
38.6
49.7
50.6
51.3
57.7
76.6
Send money to Saving-Book when having money
Bargain when shopping
Do not eat / play at luxury places
Do not go out often
Make a list before shopping
Curbing my own desire
Plan spending amount per month
Buy sale-off products
Cut down on frequency of outside eating
Do not buy unnecessary things
Figure 10. Money saving method (n=721)
Unit:%
Unit:% Unit:%
Unit:%
In general, respondents have knowledge on different investment channels. While Stock market is considered as potentially lucrative
investment channel (56.3%), SavingsBook, Gold Market and Real Estate are perceived as channels that generate average profitability,
with 46.4%, 54.0% and 44.2% in turn.
8. Lucrative Investment Channels [SA] (n=231)
10. Review on profitability level of investment channels [SA] (n=231)
Most popular profitable investment way of Vietnamese singles is Create SavingsBook at Banks (72.7%). This is also priority channels
selected by male and female for lucrative investment, respectively account for 65.4% and 82.2%.
9. Understanding level of investment channels when making decision [SA] (n=231)
In general, respondents cited that they have enough knowledge on different investment channels when making decision, and average
respective rate for each channel is over 60%.
Firgue 13. Lucrative Investment Channels (n=231)
CreateSavingsBook at
BanksGold Market Stock Market Real Estate
Foreignexchange market
Governmentbonds
Others
Total (n=231) 72.7 48.9 30.7 18.6 14.3 5.6 6.9
Male (n=130) 65.4 45.4 36.9 19.2 13.1 3.1 9.2
Female (n=101) 82.2 53.5 22.8 17.8 15.8 8.9 4.0
11.9 18.6
26.8 23.3
43.5
53.1 39.4
37.2
40.5
22.1 25.4 37.2
CreateSavingsBook atBanks (n=168)
Gold Market(n=113)
Stock Market(n=71)
Real Estate (n=43)
Totally sufficient information
Sufficient information
Little information
Insufficient information
Totally insufficient information
Firgue 14. Understanding level towards investment channels
9.5
35.4
56.3
41.9
46.4
54.0
35.2
44.2
44.0
10.6 8.5 14.0
Create SavingsBookat Banks (n=168)
Gold Market (n=113) Stock Market (n=71) Real Estate (n=43)
Low profitability level
Average profitability level
High profitability level
Unit:%
Firgue 15. Profitability level of investment channels (n=231)
Unit:%
Unit:%
W&S Company Limited
10F Room A, 40 Pham Ngoc Thach St., Ward 6, District 3, Ho Chi Minh city
Tel: +84 3 822 3215 Fax: +84 8 3822 3216
http://vinaresearch.jp/
For research request, please email [email protected]
Vietnamese singles also have various information sources for different investment channels. However, survey result shows that people
mostly refer their Own Knowledge for Create SavingsBook at Banks (58.9%), Information from internet for Gold Market (54.0%)
and Advice from financial experts for Stock Market and Real Estate, respectively account for 59.2% and 53.5%.
CONTACT INFORMATION
11. Information source of investment channels [SA] (n=231)
In assessment the risk of investment, 74.4% evaluate that Create SavingsBook at Banks has low risk. Therefore, this is the most
choosen channel for Lucrative Investment. Whereas Gold Market, Stock Market and Real Estate are top three risky investment
channel, with 44.2%, 76.1% and 60.5% in turn.
10. Review on risky level of investment channels [SA] (n=231)
3.0
44.2
76.1
60.5
22.6
38.9
21.1
34.9
74.4
16.8 2.8 4.7
CreateSavingsBook atBanks (n=168)
Gold Market(n=113)
Stock Market(n=71)
Real Estate (n=43)
Low risky level
Average risky level
High risky level
Firgue 16. Risky level of investment channels (n=231)
The copyright of this report belongs to W&S Company Limited. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from W&S Company Limited (also include its website address http://vinaresearch.jp).
15.5
33.8 33.8
39.4
53.5
59.2
10.0
20.0
30.0
40.0
50.0
60.0
Family / relatives Newspapers / Television Internet
Stock Market
34.5 41.6
41.6
48.7 52.2 54.0
30.0
40.0
50.0
60.0
Financial expert Family / relatives Newspapers /Television
Gold Market
13.7
29.8 36.3
43.5 44.0
58.9
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Financial expert Friends / colleagues Family / relatives
Create SavingsBook at Banks
30.2 34.9 37.2
39.5
48.8
53.5
30.0
40.0
50.0
60.0
Newspapers /Television
Family / relatives Myself
Real Estate
Unit:%
Unit:%