1. Writing The PerfectPress Release @VictoriaHarres #PRnewswire #CrushIQ

2.

Audience

Headlines

Length

Lead paragraph

Links

Quotes

SEO

Multimedia

Sharability

Targeting

10 Checklist Items for a Great Press Release: 3. Traditional PR Audience http://www.exclusivemovienews.com/2008/01/14/headline-writers-at-lost-for-puns-for-upcoming-cloverfield-reviews/ @VictoriaHarres #PRNewswire #CrushIQ 4. Is your headline ready to compete with one hundred plus others per hour a single editor might see? PRESS RELEASES ARRIVING IN THE NEWSROOM: 5. Title is short, has key words, grabs attention. Perfect intro gets across the most important information . 6. 7. 8. 9. 10. Make your press release sharable! @VictoriaHarres #PRNewswire #CrushIQ 11. Learn From Proven Success 12. Take away:

Please visit:

http://bit.ly/writingPR

13.

Victoria Harres

@PRNewswire

@VictoriaHarres

[email_address]

***

(guest press release consultant)

Christine Cube

@CPCube

[email_address]