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This is the presentation I gave Nov. 9, 2010 at Neil Downing\'s CCRI Warwick campus class on writing for blogs and websites.
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Writing, blogging and social media posting for Thrive
Or, how to hit as many platforms as possible with your content
The Newspaper
Thrive is The Providence Journal’s Monday Features section, all about health, wellness and fitness.
Autopublished to Projo.com
Stories are taken from the newspaper and autopublished to the web. Projo.com then displays the articles in a slightly different manner.
We don’t stop there
Since 2008, Journal outdoors writer Tom Meade and I have also been blogging on the Projo Fitness Blog.
That content was used as a launching pad for Thrive, so we’ve kept it up, taking pieces of many of our Thrive stories and posting them on the blog.
Projo Fitness Blog
Other Web content
We also had projo.com video to go with the second part of that package: Tom Meade’s laughter yoga story.
Social Media
All of the headlines from Projo’s blogs appear on Twitter.
And Facebook posts are made for selected content.
Facebook is an option, too
Reader interaction
The final, and perhaps biggest piece of The Providence Journal’s content is generated by our readers. They comment on the web versions of the stories, blog posts, and can add their own video, photos and other links. They find us on Twitter and add their comments on the Facebook page.
Web comments
A story about an dog being euthanized generated 95 comments from readers in about a week.
Versatility is the name of the game
Today’s journalists have to be able to communicate on many platforms.
The story I write for the newspaper is more detailed, but it doesn’t offer me the ability to link or show video the way a blog post does.
How good are your headlines?
Social media affords me even more brevity: 140 characters for a tweet, and a snappy headline, photo and link for the Facebook posts.
Want to get more readers to your blog?
Create a Twitterfeed account (Twitterfeed.com) which automatically takes your blog posts and publishes them on social media sites like Twitter and Facebook
Facebook has an app for that
Some advice
Learn your trade First and foremost, it’s more important than
ever to be a good writer. We’re competing on so many platforms for our readers’ attentions that we have to grab them with our content.
Some advice
Then learn some more Be an expert in all platforms: Traditional
newspaper writing and editing, blog writing and editing, html code and web/mobile publishing, video production, audio production, and social media –– and of course, whatever comes next.