DEFINING THE FUTURE OF RETAIL ACROSS LATIN AMERICA

In partnership with Sponsors

31 OCTOBER – 1 NOVEMBER 2013, WORLD TRADE CENTRE, SAO PAULO, BRAZIL

Call +55 (11) 3405-6686 | Email: rodrigo.reis@gsmd.com.br

www.worldretailcongresslatam.com

BROUGHT TO YOU BY

Part of the World Retail Congress Series

50 inspirational, dynamic and market expert speakers, including:

Alberto MorianaVice President Sales Latin America Procter and Gamble Co.

Enéas PestanaCEOGrupo Pão de Açúcar

Flávio Diase-commerce Vice-PresidentWal-Mart Brazil

Jose GomezSenior Vice PresidentMango

Thibaud LecuyerCo-Founder & Managing DirectorDafiti

Francis McAuleyInternational DirectorDebenhams

Alex CaraVice President Head of Global Partnerships ESPRIT

Norman JaskolkaPresident ALDO Group International

Gordon Campbell CEOSpar International

Key sponsor

Dear Colleague,

The World Retail Congress Latin America is totally new and unique: a dedicated C-Level strategic retail conference specifically designed to address the Latin American market. Given the rising prosperity and economic growth of this region, it is essential to examine the emerging industry trends, challenges and growth opportunities.

Providing global retail intelligence, over 50 leading international and regional retailers, global brands and industry commentators will together take to the stage for the first time. Leaders from Spar International, NetShoes, Mango, Walmart Brasil, Grupo Pão de Açúcar and Procter & Gamble will discuss challenges, share best practice and provide strategic business insights for you to adapt for your business.

The industry driven agenda is specifically engineered to attract leading interational retailers, as well as the most dynamic and innovative regional retail leaders across Latin America. With specific attention on core markets such as Argentina, Brazil, Chile, Peru, Colombia. This will equip retailers with the information needed to keep up with the pace of change and seize the available opportunities. Alongside this, the congress offers hours of dedicated networking where you can arrange face-to-face meetings and establish lasting business partnerships with Latin America’s retail elite.

This essential date in the retail calendar will give your business the competitive advantage in this exciting and profitable region.

We look forward to welcoming you to Sao Paulo in October.

Kate Gallagher Event Director World Retail Congress Global Series

Congress PartnerFor more than 20 years, GS&MD has been recognized in Brazil as a specialist in retail, marketing and distribution. With a comprehensive platform of products and services, GS&MD offers content and high level knowledge to help businesses develop the best strategies for action in the consumer market.

www.gsmd.com.br

WELCOME TO THE WORLD RETAIL CONGRESS LATIN AMERICA

REGISTER NOW: For full details on the Congress and to register, please contact the World Retail Congress2

‘‘THE INAUGRAL CONGRESS IN LATIN AMERICA IS THE CRITICAL DATE IN EVERY RETAILERS DIARY. BRINGING TOGETHER INTERNATIONAL RETAILERS WITH REGIONAL PLAYERS ACROSS LATAM IT IS ESSENTIAL FOR US ALL TO LEARN, ENGAGE WITH EACH OTHER AND MEET BUSINESS CONTACTS”Jose Gomez, Mango

REGISTER NOW: For full details on the Congress and to register, please contact the World Retail Congress Latin America team Call +55 (11) 3405-6686 | Email: rodrigo.reis@gsmd.com.br 3

ADVISORY BOARDLEADING INDUSTRY MINDS SHAPING THE AGENDA

The Advisory Board consists of experienced retail leaders and experts, reflecting the range, scale and verticals of the Latin American retail industry. They play a vital role in shaping and directing the strategic thinking and content behind the inaugural 2013 agenda.

Laurent Maurice Cadillat CEO Libertad

Maicon Moraes Commercial Director Arezzo Group

Jiovanini Ciccone CEO Pernambucanas

Alessandra Restaino CEO Le Postiche

Thibaud Lecuyer Co-Founder & Managing Director Dafiti

Jose Rogério Luiz Vice-President Netshoes

André Alves Ecommerce Director Saraiva

Marcelo Salas Martínez CEO Café Martínez

Roberto Sampaio Procurement and Ecommerce Director Marisa Lojas

INTERNATIONAL SPEAKERS The world’s largest retailers and global brands will share their international insights, strategies for international growth and expertise on successful brand extension.

GLOBAL INSIGHTS Evaluate the dynamics of the national retail markets to inform your country strategy – spotlight case studies on Chile, Peru, Brazil, Mexico, Colombia and Argentina.

SAO PAULO: TOP TEN WORLD’S MEGACITIES

As the most important financial centre in Latin America, Sao Paulo is the perfect backdrop for the Congress. Immerse yourself in the retail landscape of this diverse city and hear from the country’s most successful retail entrepreneurs.

CONSUMER TRENDS Understand the Latin American Consumer. Benefit from consumer insight and behavioural analysis of the socially diverse customer base.

INSIGHTFUL TECHNOLOGIES Understand how the latest payment, loyalty, in-store and supply chain technologies can help you achieve your business goals.

WINNING RETAIL FORMATS Explore winning retail formats across different territories – learn from regional case studies and share global expertise across retail format portfolios.

BUSINESS PARTNERSHIPS Take advantage of this unique gathering of local and international senior executives to forge new partnerships and create lasting business relationships.

EXPANSION STRATEGIES Learn from the experiences of international retailers that have transcended boundaries and successfully cracked new markets.

PRIVATE LABEL INNOVATION Set your business up for private-label success through creative collaboration that will win new customers, drive repeat business and create exclusive product ranges

OPERATIONAL EXCELLENCE Find out how you can benefit from economies of scale and develop an agile operating model to cope with rapid growth and an evolving consumer.

WHY ATTEND RETAILS FIRST PAN-LATIN AMERICA CONGRESS?

ALL MAJOR RETAIL SECTORS

ARE REPRESENTED

GROCERY – APPAREL –

HEALTH & BEAUTY – LUXURY

– ELECTRICALS – HOME & DIY –

DEPARTMENT STORES

Jose Gomez Senior Vice President Mango

Sergio Herz CEO Livraria Cultura

Edson Kowabata Strategy and Development Director Grupo Pão de Açúcar

INDUSTRY LEADERS SETTING THE FUTURE AGENDAOver 50 business leaders will come together to provide global intelligence and factual case studies that will help inform your business strategy.

Simon GaffeyInternational Business Development DirectorKaren Millen

Norman JaskolkaPresidentALDO Group

Jorge ArayaCommercial DirectorHites

Sergio HerzCEOLivraria Cultura

Carlos CarvalhoDirector of Marketing & OperationsLuvebras

João BarbosaCEOGiraffas

Marcelo Salas MartínezCEOCafé Martínez

German QuirogaCEONova Pontocom

Javier Salas Martín del Campo, Economic Director, National Association of Departments Stores and Auto Service Centers (ANTAD)

Global economic influencers

Understand the social, political, demographic and consumer trends from across the world that are directly influencing the region and creating future growth opportunities.

Technological Revolution

The parade of new technologies is relentless, but not every emerging technology will alter the business landscape—getting it wrong will be costly. Experts will share insights into what will change the business world in the next decade. It is critical that you understand which technologies will matter and prepare accordingly.

Customer Insight, trends and big data

l Big Data - harnessing real-time insight from multiple channels to inform sales strategies and engage consumers

l Loyal followers - strategies to retain customers without compromising profits and the brand

l Insights – the mindsets, moods, motivation, desires and aspirations that trigger customers’ actions

INVALUABLE AND INSIGHTFUL CONTENTAGENDA HIGHLIGHTSThe agenda is born out of in-depth market research with over 100 retailers and market commentators, expertly crafted to address the most pertinent issues facing the industry.

Over 20 hours of in-depth content, will provide factual, tangible best-practice examples from business leaders across the world.

CONGRESS SPEAKERS World’s number 1 retailer represented Global fashion brands operating in +80 countries Brazil’s number 1 retailer World’s largest consumer packaged goods company Speakers from +15 countries

4 REGISTER NOW: For full details on the Congress and to register, please contact the World Retail Congress

LATIN AMERICA IN FIGURES*

$1.132 trn foreign direct investment

4%growth rate in 2013

$230bnBrazil retail market worth

+100% growth in ecommerce investment in last 2 years

LeadershipInspirational business leaders will share their unique perspective on how to lead from the front and overcome adversity

“Innovation distinguishes between a leader and a follower”Steve Jobs

The store of the futureThe new generation of consumers have never known a world without the internet. How is this impacting the physical store environment? How do you employ ‘ecotecture’ to impact positively on the surroundings? Why creating an experience is vital for future success?

Standing out in Private Label Practical guide to ensure you:

l win new customersl drive repeat businessl save money

. . . often all at the same time!

The connected digital world Analyse the latest omni-channel challenges and core mobile strategies to meet the needs of the next-generation shopper. As shopping is increasingly happening on both sides of the counter, how do you move the eCommerce experience instore?

Plus….The future of the supermarket; the global consumer; the latest shopper experience technology; mobile commerce; change management; brand loyalty programs; supply chain efficiencies and much much more…

Visit www.worldretailcongresslatam.com for the full agenda*Sources: World Bank, Thomas White Global Investment,

‘‘THE WORLD RETAIL CONGRESS IS UNIQUE. IT IS THE SINGLE MOST USEFUL OPPORTUNITY TO REALLY LEARN AND MEET UP WITH YOUR COLLEAGUES FROM AROUND THE WORLD IN ONE PLACE.’Ian Cheshire, CEO, Kingfisher

5REGISTER NOW: For full details on the Congress and to register, please contact the World Retail Congress Latin America team Call +55 (11) 3405-6686 | Email: rodrigo.reis@gsmd.com.br

6 REGISTER NOW: For full details on the Congress and to register, please contact the World Retail Congress Latin America team Call +55 (11) 3405-6686 | Email: rodrigo.reis@gsmd.com.br

Brought to you by the organisers of the global World Retail Congress

The World Retail Congress is the critical meeting place for the boardroom-

level decision makers of retail. Recognised as the pre-eminent meeting place

in the retail calendar, the World Retail Congress has brought together over

6,200 leaders of the global retail industry.

2013 sees the Congress and Awards move to Paris – one of the world’s most

iconic shopping destinations – and looks set to welcome a record number of

attendees to the capital.

For full information please visit

www.worldretailcongress.com

The World Retail Congress Series provides content driven multi-streamed events, providing extensive thought-leadership and showcases the very best of regional and international retailers and brands. Specifically designed to attract Director Level Executives from a mixture of grocery, fashion, luxury, beauty and electrical sectors, the events are truly aligned to the regions and fully supported by local key associations and media.

THE WORLD RETAIL CONGRESS – GLOBAL SERIES

UPCOMING EVENTS

l Get face-to-face with key industry players to forge new international partnerships

l Communicate your retail expertise by delivering strategic insights, business case studies, industry analysis and market forecasts

l Demonstrate your thought leadership by Chairing and Moderating thought provoking panels and cutting edge debate, to drive innovation in retail forward

l Increase international brand recognition through our global marketing campaign targeted at market leading retailers, before, during and after the event

Get in touch today to find out how you can achieve your marketing goals and how we can work with you to create the best opportunities for you before, at and after the Congress

For sponsorship opportunities contact:Sanjay Singh Head of Sponsorship, World Retail Congress Latin America Tel: +44 (0)20 3033 2482 Email: sanjay.singh@i2ieventsgroup.com

WORLD RETAIL CONGRESS SPEAKERS HAVE INCLUDED:

Angela Ahrendts CEO

Burberry

Dave Cheesewright President and CEO, EMEA

Region, Walmart

International

Philip Clarke CEO, Tesco

Millard Drexler Chairman and CEO

J.Crew

Tommy Hilfiger Founder and

Principal Designer Tommy Hilfiger

Sir Martin Sorrell CEO

WPP Group

BECOME PART OF RETAIL’S FUTURE BY PARTNERING WITH THE CONGRESS

7-9 October 2013CNIT, Paris

31 October – 1 NovemberWTC Sheraton in Sao Paulo, Brazil

4-6 November 2013The Maslow, Johannesburg, South Africa

25-26 March 2014Marina Bay Sands, SingaporeMedia partners