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Based on the blog posts as Midcourse Corrections and articles in Convene, this presentation presents the case for selling online interactive trade show booth upgrades.
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Would You Like Virtual Fries with That 10 x 10?
Selling Interactive Online Listings with Trade Show Booth Space Rentals
By Michelle Bruno, CEM, CMP
Why?
Don’t Fries Make You Fat?
How to Up-Sell
Select Interactive Floor Plan
Sell When You Sell Exhibit Space
Determine Pricing
Sell A-La-Carte
Create Collateral
Sell Like H*!!
Provide Analytics
