How Twitter affects Entrepreneurs’ effectual thinking and behaviour

Jane Leonard

Cork Institute of Technology @cit_businessReally Useful Training and Development

@really_useful

Sarasvathy

Focus on Entrepreneurship in terms of decision making and knowledge

structures

Twitter

Do Entrepreneurs use Twitter?

What I did

Strong Ties Family, friends

Weak Ties Not related or known to each other

Results of research

Making time and scheduling

Social sharing

Why is this important

Next Steps

• Run effectual workshops

• Train start-ups in effectual thinking

• Work with employees to develop effectual thinking

Thanks

• Thanks to CIT for supporting

research

• Thanks to entrepreneurs for

sharing their experiences