World Class Innovation

world-class innovation

the innovation workgroup

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World-Class InnovationServices Offered by




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Our mission• The Innovation Workgroup exists so that enterprises

in India and beyond can become world-class innovators.

• World-Class means that your innovation process, innovation system and innovation results are on a par with those of the world’s most innovative companies.

• Innovation means conceiving and implementing new ways to improve business results.



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Some of the organisations we have served



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Our World-Class Team• All Senior-Level Consultants• Were Previously Innovation Directors, Managers, etc.• Includes Inventors, Patent Holders• Innovation Lab Experience• Expert Facilitators/Coaches• Worked for Leading Organizations• Global Exposure• Experience in Multiple Industries• Profiles Available Upon Request



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How Can Innovation Improve Your Results?

Innovation• New products• New processes

Differentiation• More benefits• Lower costs

Competitive Advantage• Increased sales• Higher margins



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The path to world-class innovation(As Rare

As Unicorns)

Accidental Innovators

Fit For Purpose

Stars World Class

Potential Stars

Thinking About

Innovation

Not Innovating

MuchBewildered

Innovation Commitment

Inno

vati

on C

ompe

tenc

e

Source: Tim Kastelle http://timkastelle.org/blog



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Collaborate with us to reach world-classWe address both axes on the Innovation Matrix

• Competence. We coach and lead your associates to master and apply the most effective tools and methods used by the world’s most innovative firms.

• Commitment. We coach and support your business leaders to determine and implement the right policies, programs and structures for your organization to create a culture of innovation.



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How do we improve your competence?• We will lead your team to develop an innovative

solution to a challenge (a problem or opportunity in any area of your business, preferably a stretch target worth hundreds or even thousands of crores) that you assign. As your team works on the challenge under our guidance, they will master our world-class, three-step innovation process. There are two deliverables:

1. A solution to your assigned challenge 2. Employees trained in and competent to use a world-class

innovation process and toolkit to address other challenges



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World-class innovation processThe Innovation Workgroup System is a Three-Step Process

Discover Invent Refine

•Innovation starts when innovators discover a new insight. Most companies omit this important step.

• Innovations produce profit only if they are developed and launched quickly and inexpensively.

•Breakthrough innovation occurs when an idea is original and unique, not just a minor change.



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World-class goals and tools for each step

SEARCHING FOR INSIGHTS– Customer Insights

• Problems• Unvoiced needs

– Technology Insights• New applications• Improvements

TECHNIQUES AND TOOLS– Customer/user observation– Ethnography– Skilled interviewing– Analysis of user observations– Technology monitoring– Journeys to the future

DiscoverCREATING ORIGINAL SOLUTIONS

– Totally new solutions• Lateral thinking• Perspective shifting• Prolific, guided ideation

– Better Ideas• Fact-based solutions

TECHNIQUES AND TOOLS– Brainstorming– Lateral thinking– TRIZ– Clustering– Rapid estimation– Wisdom of crowds

VALIDATING AND LAUNCHING

– Thoroughly tested solutions• Stakeholder approved• Value creating• Technologically feasible

– Efficient idea development• Low cost, speedy process

TECHNIQUES AND TOOLS– Rapid, iterative prototyping– Customer feedback gathering– Participatory design– Positioning analysis– Experimental design– Market testing

Invent Refine



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What is the right level of commitment?• We will mentor a team of your top management or

their nominees to gain deep insights into the factors that enable and block innovation in your unique corporate culture. Then, based on these insights, we will coach the team to develop, test and launch a set of policies, programs and structures that will produce profit-improving innovation on a consistent basis. The goal is to set the level of commitment that best fits your company’s strategy, goals and constraints to maximize the return on investment from innovation.



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How to engage The Innovation Workgroup• We offer five options1. Challenge-based innovation project2. Culture of Innovation project3. Innovation personality profiling (individuals)4. Introductory workshop or short program5. Innovation audit



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Model 1: Challenge-based innovation• Apply world-class innovation directly to a major

challenge in any area of the business (see slide 8)Model Solution Delivered (Maturity) Skills Gained Duration

Full-time project(4-6 associates, 2 consultants)

Comprehensive solution development at a world-class level with testing and validation

Professional competence

3-13 weeks*

Part-time project(12-20 associates, 1 consultant)

Comprehensive solution development with testing and validation, fresher level

Post-Graduate competence

6-13 weeks**

*Depends on complexity of challenge selected and location of field work.** Depends on percentage of employee work week allotted to the engagement.



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Model 2: Culture of Innovation project• Apply world-class innovation to the challenge of

building a culture of innovation in your organizationModel Solution Delivered (Maturity) Skills Gained Duration

Full-time project(4-6 associates, 2 consultants)

Comprehensive set of policies, programs and structures designed to promote successful innovation in your organization.

Professional competence

3-4 weeks

Part-time project(12-20 associates, 1 consultant)

Comprehensive set of policies, programs and structures designed to promote successful innovation in your organization.

Post-Graduate competence

6-9 weeks



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Model 3: Innovation Personality Profiling• We have brought the world’s foremost innovation

assessment tool to India to enable companies to assign their employees where they will be most productive in the innovation cycle

• Positive approach builds confidence for every employee who is assessed. No one is rated “not innovative”

• Low cost per test allows testing of the full innovation team



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Model 4: Introductory workshop/program• Expose staff to world-class innovation• Introduce new approaches and ways of thinking• Build excitement about innovation• Challenge-based workshops provide practice in innovation tools

and techniques• Workshops available for business challenges, culture-building

challenge, functional specialties, specific innovation methods• Choose half-day, one-day, two-day or three-day workshops• Option to train your trainers to bring programs in-house• Short programs and keynote addresses available• All programs are customizable for your organization at no

additional cost



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Model 5: Innovation Audit• We spend one day with you onsite observing your

operations and interviewing your managers and associates

• We perform analysis using our proprietary diagnostic instrument, which is based on best practices in use at the world’s most innovative companies

• You receive a detailed assessment of your innovation system and process, including gaps where change will produce quantum improvements in your results



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Bonus: Exchange of views• Up to two hours with your senior leaders to discuss

world-class innovation and your views on innovation• Session is guaranteed to add value to your top team

through new perspectives, new facts about innovation, and new inspiration through success stories from other enterprises

• No professional fee (travel expenses may apply)



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The Innovation Workgroup is different• Instead of selling you a solution, we teach your team to invent a

new, original solution• You’re not the same as any other company, so every engagement

is customized for you. We don’t try to repeat a solution from another engagement, because it probably wouldn’t work in your company anyway

• We respect your knowledge and experience. Our job is to add our innovation expertise to your knowledge and experience

• We are focused on results. The goal is to generate hundreds of crores or even thousands of crores of new revenues and profits

• Our pricing reflects our world-class expertise and our Indian environment. We cost more than less experienced consultants, but we’re considerably more affordable than other world-class firms



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Sample Price RangesModel Outcomes Option A Option B

Challenge-Based Innovation

Your team invents an innovative solution to a business challenge worth hundreds or even thousands of crores, while learning world-class innovation

Full-time15-50 lakhs

Part-time8-15 lakhs

Culture of Innovation

Your team invents policies, programs and structures to promote world-class innovation in your organization

Full-time15-30 lakhs

Part-time8-15 lakhs

Assessment of Capabilities

Discover the innovation profiles of your innovation team members

Small number850 rupees each

Large numberdiscounted

Introductory Workshop or Short Program

Build excitement about world-class innovation. Introduce new approaches and ways of thinking

2-day workshop3.4 lakhs

1-day 2.2 lakhs½-day 1.2 lakhsKeynote 1.1 lakhs

Innovation Audit

Learn where your innovation system can be improved to reach world-class standards and achieve better results

Flat fee, 1.1 lakhs Not applicable (standardized offering)



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Affordable or expensive?EXPENSIVE!

Costs more than junior consultants with only domestic exposureTakes employees away from urgent tasks for 10% to 80% of the work week for days or weeks.Expense requires senior-level budgetary approval

AFFORDABLE!Costs less than foreign consultants with similar experienceEquips employees to contribute repeatedly to business improvement with world-class innovationReturn on investment can easily reach 100x or more



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Profile: David Wittenberg, CEOKnown as India’s resident innovation guru, David brings

world-class innovation to top-tier Indian and multi-national corporations including Reliance Industries, Tata and Ericsson. The author of The Executive’s Guide to Innovation, David introduces global best practices in the discipline of innovation so that firms can manage innovation for breakthrough results.

Prior to founding The Innovation Workgroup, David worked at one of the world’s leading innovation labs, the Advanced Concepts and Technology group at Pitney Bowes, a Fortune 500 corporation. A lifelonginnovator, David holds two patents, has written five books, is a published songwriter, and has created four business solutions that each generated more than $1 million.

Earlier in his career, David worked as an independent management consultant for such firms as American Express, AT&T, Kelly Services, Philip Morris, Standard & Poor’s and UPS.

David earned his MBA in international management with honors from the Thunderbird School of Global Management, where he served as a research assistant and co-wrote three business cases. A highly-rated speaker, he has lectured on innovation, marketing, strategy, entrepreneurship and salesmanship, and has taught business at Stratford University and FOSTIIMA Business School. He resides in New Delhi.



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Thank you

the innovation workgroupworld-class innovation

Your feedback and enquiries are welcomeAjay Sanghani, COO

Telephone +91 98200 20753 E-mail [email protected]

mailto:[email protected]