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www.optimice.com.au 1 Scenario – Who are moving in? Organisation with thousands of employees is undertaking a company-wide workplace strategy initiative As a part of the initiative the HQ being refurbished and a shift to activity-based working is introduced New HQ will cater for 2,800 employees. Who should move in?

Workplace Strategy with Social Network Analysis

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How do you best allocate people to place in an office building? How do you work out who works with who? We use Social Network Analysis to uncover the invisible collaboration patterns between employees to make evidence-based recommendations on stacking.

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Page 1: Workplace Strategy with Social Network Analysis

www.optimice.com.au 1

Scenario – Who are moving in?

• Organisation with thousands of employees is undertaking a company-wide workplace strategy initiative

• As a part of the initiative the HQ being refurbished and a shift to activity-based working is introduced

• New HQ will cater for 2,800 employees. Who should move in?

Page 2: Workplace Strategy with Social Network Analysis

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Traditional Stacking ProblemProblem with traditional stacking approach:• Observation-based

approaches• Resource intensive • Don’t know who

works with who• Don’t know

interfaces to people in other buildings

• Decisions are therefore often biased and lack evidence/data

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How do we address this?• Very short survey (average 5 min to complete) to all relevant

employees– “Who are the top 10 people you collaborate with to do your job?”– “How importance are they?” (High, Medium Low)– “Would close(r) physical proximity help do your job better?”

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What does it looks like?North Bank

Where staff are currently located

Total number of people included on map

Placement in new building

Circles are Business UnitsSize = # staffLine = Collaboration

BU Area 40 has 112 staff

We move slider to uncover next layer of collaborative relationships

Placement in new building

See interactive map at www.optimice.com.au/buildingdesign.php

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What does it looks like?North Bank

Placement in new building

New BU emerges on map. BU Area 54 has 113 staff

Placement in new building

We now have 462 people in the building

Page 6: Workplace Strategy with Social Network Analysis

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What does it looks like?North Bank

No collaboration links, so no constraints re location

No collaboration links, so no constraints re location

More BUs emerge

Page 7: Workplace Strategy with Social Network Analysis

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What does it looks like?North Bank

More BUs emerge

Page 8: Workplace Strategy with Social Network Analysis

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What does it looks like?North Bank

More BUs emerge

Page 9: Workplace Strategy with Social Network Analysis

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What does it looks like?North Bank

More BUs emerge

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What does it looks like?North Bank

More BUs emerge

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Benefits• Data-driven approach results in better decision making

• Better ability to engage business representatives and explain reason for proposed placement

• Much faster than traditional interview process

• Draw on input from all staff rather than a selected few

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Contact

Optimice: Cai [email protected]

Our Partners

dwp|Suters: Leone [email protected]

Lend Lease: Natalie [email protected]