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Field of Dreams: Strategies to Enhance Your Website & Be Seen

WordCamp Orlando 2013: Field of Dreams: Strategies to Enhance Your WordPress Site - Jackie Jimenez & Karla Campos

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WordCamp Orlando: As presented by Jackie Jimenez and Karla Campos - "Field of Dreams: Strategies to Enhance Your WordPress Site" Topics Presented: Content Strategy Tools and Plugins Image Optimizers Manage Your Site Also discussed: heat maps and website user behavior. Connect with us @InnovateWP and @JackieJ04 @SocialMediaSass and @RealWomenSocial http://InnovateWP.com http://InnovateJackie.com http://SocialMediaSass.com http://TheRealWomenofSocialMedia.com

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Page 1: WordCamp Orlando 2013: Field of Dreams: Strategies to Enhance Your WordPress Site - Jackie Jimenez & Karla Campos

Field of Dreams: Strategies to Enhance Your Website & Be Seen

Page 2: WordCamp Orlando 2013: Field of Dreams: Strategies to Enhance Your WordPress Site - Jackie Jimenez & Karla Campos

Content Strategy

If You Build It, They Will Not Come

Page 3: WordCamp Orlando 2013: Field of Dreams: Strategies to Enhance Your WordPress Site - Jackie Jimenez & Karla Campos

Founder - The Innovative Consultant / Innovate WP

● Innovate WP: WordPress Training Program - LiveNinja Partner

● #WPMIA Co-Organizer● WordCamp Miami & Orlando Speaker● Provides Integrated Marketing

Services● Clients - 3iWave Smartwatch,

WallJunkie Social Media Advertising

About Us: Jackie Jimenez and Karla Campos

Founder- Social Media Sass / The Real Women of Social Media

● CEO of Social Media Sass, we make your social media rock.

● CEO - The Real Women of Social Media● Winner Small Business Influencer Awards● Soon to be published author of The

Chronicles of a Social Media Addict.● Speaker NicheParent, Social Media Day,

WebCongress

Page 4: WordCamp Orlando 2013: Field of Dreams: Strategies to Enhance Your WordPress Site - Jackie Jimenez & Karla Campos

Karla and Jackie

#WCORL @InnovateWP @SocialMediaSass

Tweet Us Giveaway!

Page 5: WordCamp Orlando 2013: Field of Dreams: Strategies to Enhance Your WordPress Site - Jackie Jimenez & Karla Campos

Innovate WP: Marketing with WordPress

#WCORL @InnovateWP @SocialMediaSass

InnovateWP.com Webinar Series

Page 6: WordCamp Orlando 2013: Field of Dreams: Strategies to Enhance Your WordPress Site - Jackie Jimenez & Karla Campos

Agenda● Learn About:

○ Content Strategy○ Tools and Plugins○ Image Optimizers○ Manage Your Site

Page 7: WordCamp Orlando 2013: Field of Dreams: Strategies to Enhance Your WordPress Site - Jackie Jimenez & Karla Campos

Remember 3 Things:

● Friends Don’t Let Friends Use GoDaddy!

● Content May be King, But Comments Are Queen

● Backup Your Site Before It Kicks You

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The Power of WordPress

Page 9: WordCamp Orlando 2013: Field of Dreams: Strategies to Enhance Your WordPress Site - Jackie Jimenez & Karla Campos

You Should Have Blogged Already!

Source: WordPress.com

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CONTENT STRATEGY

Page 11: WordCamp Orlando 2013: Field of Dreams: Strategies to Enhance Your WordPress Site - Jackie Jimenez & Karla Campos

Start Creating● Brainstorm on

what type of content you’d like to produce.

● Is it video?● Photo & design?● Blog posts?● Facebook/Twitter

Focus on Your Target Market● Well-Defined

Targets● Understand the

audience● Solve their

problems and concerns

Measuring & Improve● How is your

content performing?

● Use what works ● Understand

behavior of users online

1 2 3

Content StrategyCombining Search, Social and A Little Bit of Innovative Sass.

Page 12: WordCamp Orlando 2013: Field of Dreams: Strategies to Enhance Your WordPress Site - Jackie Jimenez & Karla Campos

Blog Content

Posts that build trust

● Instructional posts● Product & Service Reviews ● Company Updates ● Newsworthy Items● Industry Topics● Showing your Expertise

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Instructional Posts, Industry Topics, Showing Expertise Sample Post

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Product and Service Reviews

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Eyetracking visualizations show that users often read web pages in an F- shaped Pattern

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Web users spend 69% of their time viewing the left side of the page and 30% viewing the right.

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Inverted Pyramid Writing

webwisewording.com

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Hotspots User Tracker

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TOOLS & PLUGINS

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WordPress SEO by Yoast

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WordPress SEO by Yoast

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Shareaholic

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Twitter Feed

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IFTTT

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IMAGE OPTIMIZERS

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MANAGE YOUR SITE

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ManageWP● SEO Analysis● Keyword Rankings● Google Analytics● Migrations

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POSITIONTHEN THEY WILL COME

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POSITIONTHEN THEY WILL COME

Developing an Integrated Marketing Strategy Online

1 2 3

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Comment Plugins

○ Disqus○ CommentLuv○ Intense Debate○ LiveFyre

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You Got Questions? We Got Answers.

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Contact Us

Jackie Jimenez Karla Campos@InnovateWP @SocialMediaSass@JackieJ04 @RealWomenSocialInnovateWP.com SocialMediaSass.comInnovateJackie.com TheRealWomenofSocialMedia.com

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#WCORL @InnovateWP @SocialMediaSass

Thank you,WordCamp Orlando Attendees