Word Nerd 2.0

Where to find content and what to do with it

Lynne Morioka

#Minnebar

www.SocialVisibilityConsulting.com

@SocialViz

Why is content important?

Where can I find content?

What can I do with my content?

#Minnebar

Search engines rank fresh,

relevant and innovative content

higher.

Content marketing

produces roughly three times as many leads per

dollar as traditional

marketing. - Kapost

Sixty percent of consumers

feel more positive about

a company after reading

custom content on its site. - ContentPlus

Visual content drives

engagement. Brands saw a

65 percent increase in

engagement w/into of FB timeline for brands. –

Simply Measured

Seventy percent of consumer

prefer getting to know a

company via articles over

ads. 90 percent of

consumers find custom content

useful. – ContentPlus

Why is content important?

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Where to find your content

jackpot

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Get yourself some data

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• With exclusive facts, figures, measurements and knowledge that no one else has, you can create completely original content everyone will want.

• Information must be valuable.

• Know your niche and know your audience so you can easily serve up information they crave.

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ASK

• Survey your clients/audience and use the results for many purposes.

• Blog posts, articles, news releases, white papers, case studies can all come from a simple question or two you ask.

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• Contact and interview a highly desirable expert that few people have access to.

• CEOs, CFOs, CMOs, well-respected people in your industry, geniuses that have great info to offer, but no one’s asked them for it yet.

INTERVIEW

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STORYTELLING

• If you’re got a good story, tell it – warts and all.

• Sharing human experience is powerful and human interest stories have the ability to be both universal and unique.

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COLLABORATE

• Team up with a competitor and work together to tell the story of how you’d both tackle a common problem.

• Work with a complementary organization to show the power of partnership and how you’d use your skills to do amazing things.

• Share that content and be shared by your co-creators and their fans.

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PROBLEM = SOLUTION

• If you point out a problem, offer solutions.

• Ask your audience for ideas, problems and solutions as well.

• Crowdsourcing is a great way to generate money, excitement and suggestions, but use it wisely and sparingly.

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SHARE NOTES

• When you attend an event, live tweet about it and write a wrap-up later.

• Give people a feel for the event and a concise report of the information shared.

• People will thank you for being their virtual eyes & ears and will share with others.

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GO BIG

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You’ve got:

Now What??

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• Create a slide show presentation and upload it to SlideShare for the world to see and share.

• Break your content down into simple, visual slides and give people a ready-made presentation featuring YOU!

• Take full (and free) advantage of one of the world’s leading education and e-learning tools – 60 million monthly visitors.

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• YouTube has a huge community of users (more than 1 billion unique users each month). If you don’t have a YouTube channel, get one.

• Repurpose content or film original content, but keep it brief and simple.

• People pay attention to faces and voices and movement grabs attention. Video provides a human connection.

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• Break long-form written pieces (white papers, case studies, survey data) into shorter blog posts.

• The story behind a photo or video transcripts can be turned into blog posts as well.

• If it happens, blog about it. Why? Because 81 percent of U.S. online consumers trust information & advice from blogs and 61 percent have made a purchase based on recommendations from a blog.

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• Create shareable buzz – leak important news and content via an exclusive webinar or G+ Hangout.

• A webinar is a great way to engage people and give them in-depth information about how to creatively utilize information you provide.

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buzz

• Go in-depth with your content and create a longer white paper or e-book with exclusive information and observations.

• Lay out the issue, present a solution (or multiple solutions) and make a subtle business case for how brilliant you are to have collected the information and how you can help readers put it to good use.

• White papers and e-books are great “free offers” to get people to sign up for email marketing subscription lists. Content as a lead generation tool.

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LONG FORM

Word Nerd 2.0

Where to find content and what to do with it

Lynne Morioka

#Minnebar

www.SocialVisibilityConsulting.com

@SocialViz