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Presentation to the South Carolina Chapter of Women's Presidents' Organizations on September 6, 2012
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Social Media Marketing
Women’s President’s Organizations
South Carolina Chapter
Outbound Marketing
• Traditional Media• Print• Radio• TV• Direct Mail• Telemarketing• Email
Inbound Marketing
• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters
Outbound vs. Inbound
• New media• Pull• Permission• Time
• Traditional• Push• Interruptive• $$$
Inbound Marketing
Get Found
Get Found
Convert
Social Media • Contests• Sweepstakes• Coupons• Petitions• Quizzes• Trivia challenge
Website• eBook• Whitepaper• Webinar• Tipsheet• Text Campaign• Event
Analyze
• Traffic growth• Channel optimization• Google Analytics• Facebook Insights
Analyze | Google Analytics
Analyze | Facebook Insights
Analyze | Facebook Insights
Analyze | TwitterCounter
Extras
• Google Apps• Hootsuite• Buffer• ScreenFlow• Animoto.com• Dropbox
• Linkedin Labs • CartoonMe• SocialMention• Grader.com• Wufoo.com• Xtranormal.com
QUESTIONS?
QUESTIONS?
• What’s the difference b/n a Facebook business page and personal account?
• How should you respond to negative comments? Who can see the comments?
• Does your business increase with social media activity?
• Who can post on the business page?
QUESTIONS?
• How can I use social media in a restrictive market?
• How do you use social media to find QUALIFIED prospects?
• How can offload some of the social media work?
• Who should you accept or decline on Linkedin?
• My “Never Ever List”
QUESTIONS?
• How much time should I spend on social media?
• Is Facebook good for business?• Is a website your best bet as a PR or
marketing tool. YES!!!!!!