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#WinWithABM
A Series of Account-BasedMarketing Tips for SuccessA Series of Account-BasedMarketing Tips for Success
David RaabPrincipal atRaab Associates Inc.
“Take advantage of the huge volume of commercial data available today to do a fresh study of your target marketand build a current list of your best prospects.”
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Steve WoodsChief technology officerNudge Software
“Successful deals are often influencedby very unexpected stakeholders, sothe broader the set of relationshipsyou have, the better.”
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Craig EliasCEOShift Selling
“To unlock the power of account-based marketing, all you need to do is say the right things, to the right people,at exactly the right time.”
“Eas
ier s
aid
than
don
e, you might say. But it’s actually not that hard.”
Matt HeinzPresidentHeinz Marketing
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“What’s far moredifficult is to coordinateengagementacross multipledecision-makersand stakeholderswithin thosetarget accounts.”
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Leah BellSenior content marketing specialistSalesLoft
“Sales development reps are the front-line sellers.They’re in the trenches, arming the gates of your organization, acting as ambassadors and protectorsof your customers, product, and company.”
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Hilary BirdSr. integrated marketing managerConsensus
“We should be focused on metrics such as opportunities, pipeline,target account activity and close rates.”
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Donna DanisSenior director, strategy consultingDemand Spring
“The ideaof marketingto customersis notnew.”
“The ‘newness’ here is the focus on quality and not quantity.”
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Steve PogorzelskiChief executive officerAvention, Inc.
“Execution without proper account selection wastes effort. Engagement without sales and
marketing alignment wastes opportunity.”
For more great tips on ABM:
Follow #WinWithABM on TwitterListen to the ABM Report Podcast SeriesDownload Our Guide to Data-Driven Account-Based Marketing & Sales
