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web conferencing for small business
Winning Webinar Strategiesfor Small Business
Presented by:
Guest speakers: John Jantsch, founder of Duct Tape Marketing
Nicole Kroese, VP Marketing & Partnerships, Likeable Local
The funnel is broken
“When it comes to lead and referral generation, a happy customer is the best tool.”
Revenue Department! Outcome Deparment
The Marketing and Sales Hourglass
The Marketing HourglassTM
© Duct Tape Marketing – all rights reserved
• Message, ads, referrals, networking, earned mediaKnow
• Website, blog content, social media, podcast, articles, toolsLike
• SEO, webinars, marketing materials, white papers, self-serveTrust
• Workshops, evaluations, demo, DIY training, starter, freemiumTry
• Service team, new customer kitBuy• Post project review, cross selling,
customer eventsRepeat• Champion events, partner intros,
peer2peer roundtablesRefer© Duct Tape Marketing – all rights reserved
Content guides the journey• Know• Like• Trust• Try• Buy• Repeat• Refer
Content powers the journey
Awareness Trust Education Engagement Conversion Referral
Blog posts
EventsAdvertisin
g
How toReviews
Testimonials
Articles
eBooksDemos
Workshops
FAQs
Case studies
InterviewsContests
OPC
PeersTrials
Personalization
Web meetings for every stage• Know• Like• Trust• Try• Buy• Repeat• Refer
Content for awareness
• How to processes• Product reviews• Industry trends
Content for trust building
• How to content• Behind the scenes• Solution spotlight• Community archive
Content for education
• Demonstrations• Ongoing series• Guests presenters
Content for engagement
• Customer interviews• Peer to peer discussion• Q and A Sessions
Content for conversion
• Case study• Strategy session• Proof of concept• Paid workshop
Content for customer experience
• Orientation• Training• Status reports• Results reviews
Content for referrals
• Host a guest• Host an event• Get invited• Partner intros
Reach out and connect!ducttapemarketing.com
Duct Tape MarketingConsultant Network
Duct Tape MarketingSystem and Community
#WinningWebinars
PRESENTED BY Nicole Kroese
VP, Marketing and Partnerships
Likeable [email protected]#WinningWebinars | @nicolekroese
The key to successfully promoting your webinar is…
Getting it in front of your target audience in a scaleable fashion!
#WinningWebinars | @nicolekroese
First, ask yourself, “Where are my prospects hanging out?”
Psst: I bet they are on social media…
#WinningWebinars | @nicolekroese
You Guessed It…They’re On Social!American social media users spend on average 2.7 hours per day on social media. That’s 28% of all social activity!
56% of the population goes to Facebook more than once a day, 29% for Twitter, 14% for LinkedIn
Businesses that use Facebook have increased sales by 75%
23% of Facebook users check their account at least 5x per day Source: Adweek, Mashable,
Hubspot, Culture and Youth
#WinningWebinars | @nicolekroese
5 Ways To Promote Your Webinar on Social
2. Utilize Influencers
4. Advertise Smarter
3. Utilize Employees
6. Repurpose Content
1. Create Buzz with Content
5. Social Interaction During Webinar
#WinningWebinars | @nicolekroese
1. Create Buzz with Content Create clear, exciting social messaging! Use Blog posts, Great CTA’s, &
Hashtags
Get your audience pumped! Try countdowns & feature speakers/authors.
#WinningWebinars | @nicolekroese
Blog Posts Write a teaser blog to promote your webinar!
#WinningWebinars | @nicolekroese
Calls-To-Action Include CTA’s within all content to make it
easily shareable
#WinningWebinars | @nicolekroese
#Hashtagso Hashtags =
trackable keywords!
o Hashtags let your tweets become part of larger conversations to gain more visibility
#WinningWebinars | @nicolekroese
Get Your Audience Pumped!
With countdowns
and posts about your speakers!
#WinningWebinars | @nicolekroese
2. Utilize InfluencersPick influential thought leaders in your industry
Ask yourself: • “Do they have a big
newsletter list? “• “Do they have a huge
social following?”
A good partner = doubled promotion and visibility!
#WinningWebinars | @nicolekroese
Create Twitter Lists to Keep Up with Influencers
#WinningWebinars | @nicolekroese
Co-Brand Content When Appropriate!
#WinningWebinars | @nicolekroese
3. Tap Into Your Employees
• Encourage sharing on Facebook, Twitter, & LinkedIn.
• If your content is great, your employees should be happy to share!
• Make it easy to share with tools like and
#WinningWebinars | @nicolekroese
• Social advertising is one of the most effective & affordable marketing tools for small businesses
4. Advertise Smarter
“US social-media ad spend will top $8.5 billion
this year and reach nearly $14 billion in
2018”-Business Insider
#WinningWebinars | @nicolekroese
3 Pillars Of Succeeding With Ads
Set Goals Reach The Right
People Scale Smarter
#WinningWebinars | @nicolekroese
Set Goals!"People with goals succeed because they know
where they're going." -Earl Nightingale
#WinningWebinars | @nicolekroese
Make S.M.A.R.T. Goals
SpecificMeasureableAttainableRelevantTime Bound
#WinningWebinars | @nicolekroese
#WinningWebinars | @nicolekroese
Reach The Right People Create an audience to reach who matters to you most!
• Create custom audiences
• Lookalike audiences• Saved target groups
Make audiences based on industry, income, job title,
location, age, gender, interests, and more!
#WinningWebinars | @nicolekroese
Track & report regularly Double down on what is
working You may be sick of your Ad,
your prospects aren’t! Adapt to current trends Always-be-optimizing
Scale Smarter
#WinningWebinars | @nicolekroese
A few more Ad tips…
Ad Copy Rules of Thumb:
1. Be Clear and Concise2. Keep Your Objectivein Mind3. Always Be Helping
Don’t forget to optimize your visuals for mobile, too!
Be creative. Be unique. Be Visual. Visual content is consumed most directly on social media
#WinningWebinars | @nicolekroese
5. Social Interaction During Webinar
1. Live Tweet• Registrants should know to live tweet
and use the hashtag created• Have an employee tweet along with
the webinar• Create a competition on Twitter and
offer a prize to the winner• ALWAYS respond to tweeting
participants
#WinningWebinars | @nicolekroese
2. Live Stream• Live stream your webinar while it is in
session to can an even larger audience!
#WinningWebinars | @nicolekroese
6. Repurpose Content
Don’t be afraid to repeat great content!
#WinningWebinars | @nicolekroese
Recycling Content Works!
#WinningWebinars | @nicolekroese
From Ebook To Webinar
#WinningWebinars | @nicolekroese
From Webinar Tweets To Blog Post
#WinningWebinars | @nicolekroese
Post Your Webinar to SlideShareBe sure your slides get high traffic
early!
#WinningWebinars | @nicolekroese
Don’t forget about continual promotion…
• Even after the launch, continue creating buzz!– Recap the initiative in a
blog post– Encourage your audience
& employees to keep sharing the content!
#WinningWebinars | @nicolekroese
HOW CANLIKEABLE HELP?
#WinningWebinars | @nicolekroese
Likeable Hub
Use thousands of content ideas at your fingertips and preplan your posts for the most effective times
#WinningWebinars | @nicolekroese
TURBOPOST ™ Technology
Strategically Repeated
Tweets: Reverb for Twitter
automatically repeats your
posts 5 times to maximize reach
and engagement
Clicking “TurboPost” turns your Facebook post into a “boosted
post on your business’ page to increase audience reach!
#WinningWebinars | @nicolekroese
Likeable Hub Site
#WinningWebinars | @nicolekroese
WANT TO LEARN MORE?
• Special promo! $200 off Likeable Hub Expert of Pro!
-Visit LikeableDemo.com to learn more & redeem before August 31st or call 212-359-4347-Mention #AnyMeeting
• Try Likeable Hub VIP for free @ LikeableHub.com
#WinningWebinars | @nicolekroese
THANK YOU CONTACTNicole Kroese
TWITTER@NicoleKroese
PHONE212-359-4347
#WinningWebinars @nicolekroese
web conferencing for small business
Winning Webinar Strategiesfor Small Business
Presented by:
Q & A
“Winning Webinar Strategies” Contest
for details see our blog at blog.anymeeting.com
Winner Runner Up
web conferencing for small business
Winning Webinar Strategiesfor Small Business
Presented by:
Thanks!