Winning Email Types from a Decade of Testing Campaigns

CoachingProgramBlueprint.com

Introduction: Blueprint to an Effective Email Campaign


I could begin and end with just an outline of an email campaign.

• It's a highly successful campaign.

• But before we dive into that outline I want to give you an overview of my entire email campaign process.

• It's a broad stroke of my integrated conversion model.


I'm going to give you the psychological background of how and why you should put a set of a certain type of emails in a very specific order: You can literally drive your subscribers to the place where they feel compelled to purchase from you.


I’ve developed this model and discovered these concepts through more than six years of testing out different email styles, testing open rates, click through rates and even testing in-depth concepts.


For example:

• If someone reads a particular kind of email today, then three days later I launch something, are they more or less likely to buy during the launch?


I've tested everything!

• The research that has gone into this is literally over six years of personal emailing.

• On average I send an email a day in my autoresponder

• Sometimes I also send a broadcast which means two emails in a given day.


So, that’s an email a day over six plus years. That’s conservatively over 2000 emails of which I have tracked and studied many. In addition, many these emails were parts of sequences, and I have gone back and studied the sequences in detail.


What I’ve discovered in the course of doing this is something I believe no one else on this earth teaches.


What I have done is create a blueprint, and I'm going to give it to you in this class.

• This will give you a sample of the first 21 days, literally day by day, of what kind of the email you should send out each day.


I'm not going to these emails out for you word-for-word because everyone is in a different niche. Even if everybody that watches this class is in the same niche, you would not want to compete with everyone else using the exact same emails in the exact same sequence saying the exact same thing.

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I'm going to give you recommendations and proven best practices.

• You’ll know what email to send first, second, third, fourth and so on.


I'm going to give you the psychology of why we use each of these emails so that you’ll be able to see why we are putting these emails together a certain way.


Disclaimer: once you see this all written out and you study it you might begin to think

• "Maybe I'll move #4 to where email #5 is

• Maybe on my list, based on my interaction with my list, the psychology is a little different.

• Maybe email #23 should go were email #2 is... etc."

• You want to have total flexibility to say, "This is the recommended model, but maybe I'll make some tweaks that might work better with my list".


As we get into the main content I’ll dig into how to write each kind and each type of email. In this class I'm going to be teaching you about these email types:• Credibility email

• Content email

• Engagement email

• Interactive email

• Homework email

• A question based email

• A thought based email

• Pre-launch emails

• Launch emails

• An announcement email

• A post-launch email


I’ll teach you how to write all of these types of emails, and where to put them, in this class.


I am giving you the blueprint, the psychology behind each of these different types of emails.


When you study each lesson you're going to take those pieces and dig into them• You’ll fully understand how to

write each different type of email and put those into sequences that go out to your list.


This kind of like if you're building a house, before you get your house built you’ll need to go to the architect and get a blueprint:

• Your blueprint will have walls

• Where the plumbing goes

• All the rooms laid out

• Everything a builder would need in order to complete the house.


This is like that blueprint, just for your email business, and we're going to go deeper and I'm going to also give you the psychology of this blueprint.


Let's jump right in!

Get my proven system for writing powerful emails that people want to read - and that

make more sales – Click Here! www.infobusinessuniversity.com/email

