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Window Signs Case Study:Thompson’s Furniture Store

•Located in Belleville, Missouri, affordable furniture with over-the-top customer service.

•Founded by George Thompson and his father Robert Thompson in 1992.

•Thompson’s has felt the impact of large, brand-name furniture stores.

•The Thompsons wanted to update the store with modern window signs.

•The changed the logo from a chocolate brown sofa to a lime green, modern love seat, which was used on bold window signs.

•Vinyl lettering lined the 8-window storefront listing the home furnishings offered.

•Perforated vinyl decals across the windows display photographs of customers enjoying new furnishings.

•Promotional signs line the other windows showcasing customer testimonials which emphasize Thompson’s customer service.

•To release the new signage, Thompson’s held a grand re-opening.

•They hung a giant 5’x20’ banner along with other signage announcing “30% Off Anything You Purchase.”

•The celebration generated enough buzz that Thompson’s increased business and met sales goals for the first time in a year.

•Thompson’s Furniture Store has seen a tremendous response to the updated business brand and new signage.

•It has become a top competitor for the new chain furniture stores in the area.

Way to go, Thompson’s Furniture

Store!

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