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Wim Elfrink, Aerotropolis: The Gateway to Globalisation and Competitiveness
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Aerotropolis:The Gateway to Globalisation and Competitiveness
GCF 2012“The Entrepreneurship Imperative”21-24 January 2012
Wim ElfrinkEVP, Emerging Solutions and Chief Globalisation Officer
January 23, 2012
Perspective from a Technology Company
Students from a High School in California Visiting Bangalore
Virtual Healthcare - Residents of a Village in India
Former President of India, Dr. Abdul Kalam in San Jose
Memphis the AerotropolisWorld’s Busiest Cargo Airport:
A Magnet for Jobs and Companies
Created Created 220,154 220,154
Jobs Jobs
1 in 3 Jobs1 in 3 Jobsin the in the RegionRegion
Added Added GDP: GDP:
$29 Billion $29 Billion
Foreign Foreign Companies:Companies:
100100
Airports Emerge as a Globalisation Engine, Stimulating Economic Growth
Source: Aerotropolis :
The Way We’ll Live Next
Globalisation Innovation: Evolving from Physical Transport
to Physical Transport & Intellectual Transport
Global R&D
Trade
Globalisation 1.0 (started 100s of years
ago)
Globalisation of the Corporate
Brain: Co-creation &
Talent
Global Manufacturing
Globalisation 4.0 (2006-beyond)
Globalisation 3.0 (1990s)Globalisation
2.0 (1980s)
20112011
12.5% of 12.5% of Regional GDPRegional GDP
Making Schiphol Europe’s Preferred Hub
Europe’s Europe’s 22ndnd
Largest Largest AirportAirport
Europe’s 3Europe’s 3rdrd
Largest Largest AirportAirport
By CargoBy CargoBy By
ConnectivitConnectivityy
Europe’s 5Europe’s 5thth
Largest Largest AirportAirport
By By PassengersPassengers
120 Added120 AddedRecentlyRecently
ForeignForeignCompanies: Companies:
18001800
Created Created 120,000 Jobs 120,000 Jobs
45 Million45 MillionPassengerPassenger
ss
Source: Schiphol
Group
1.5 Million1.5 MillionTons of Tons of CargoCargo
Everything is Becoming Connected:The Industrialization of the Internet is Now
Source: Cisco
50
2010 2015 2020
Billions (units)
0
40
30
20
10
Evolution of the Internet
2525
12.512.5
7.26.8 7.6
Inflectionpoint
World Populatio
n
World Populatio
n
Enables Real-Time Connectivity and Accessibility
Expansion of Ecommerce
Collaboration of Intellectual Talent
Regional Residents
Industrial Companie
sOffice Parks
Logistics Companie
s
Visitors
Passengers
Aviation Companie
s
Airports as Infrastructure
Providers
Airports as Service Providers
• Arrival and departure
• Hotel• Retail• Parking
Extended Airport Terminal
• Significant non-aviation commercial activities
• Mall, offices• Multimodal
transportation
Airport City
• Megacities, urban development
• Adjacent region as catchment area
• Branded destination on its own
• Vertical clusters with top companies
• Free trade zones
Aerotropolis
Services EvolutionServices Evolution
The Aerotropolis As A CityOpportunity for Entrepreneurship
Source: Cisco
Airports Becoming Service Providers:Technology is Consumed as a Service
Enabling Enhanced Customer Experience, New Revenue Streams, Operational Excellence and Improved Security
Smart Retail: Lean Retail, Secure Store SolutionsSmart Retail: Lean Retail, Secure Store Solutions
Smart Transport Services: Personal Travel AssistantSmart Transport Services: Personal Travel Assistant
Smart Building ServicesSmart Building Services
Smart Hospitality: Shared ConciergeSmart Hospitality: Shared Concierge
Smart Traffic and Facilities ManagementSmart Traffic and Facilities Management
Smart Supply Chain and MRO ServicesSmart Supply Chain and MRO Services
Smart Location-Based ServicesSmart Location-Based Services
Smart SecuritySmart Security
Airport Services Menu
The World In Flight – Aerotropolis at the
Center
Growth: Growth: 1975 - 20051975 - 2005
Growth: Growth: 2010 - 20142010 - 2014
Growth: Growth: 2010 - 20502010 - 2050
154% 154% Global Global GDPGDP
335% 335% World World TradeTrade
1,395% 1,395% Air Cargo Air Cargo
ValueValue
37% 37% Air Air
TravelersTravelers
23% 23% Cargo Cargo TrafficTraffic
566% 566% Air Air
TravelersTravelers
1190% 1190% Cargo Cargo TrafficTraffic
1/3 1/3 World World GoodsGoods
$1 Trillion$1 TrillionWorld World GoodsGoods
1% World 1% World Goods By Goods By WeightWeight
By Air - By Air - TodayToday
Source:
IATA
What Cities Want:What Cities Want:
What Cities What Cities Require:Require:
Industrial Industrial CompetitivenessCompetitiveness Job CreationJob Creation
Business Business LocationLocation
Citizen Quality Citizen Quality Of LifeOf Life
• SpeedSpeed • AgilityAgility• AccessibilitAccessibilit
yy
Competition Has Evolved From Nations to Cities.From Companies to Supply Chains and Networks
.
The Rules of Competition Have Changed
Thank You