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Growing Your Wine Club
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WINE CLUBFundamentals for Profitability
GUARANTEED MONEY
Why should you focus on your wine club? Club members are your most “guaranteed”
profitable customers.
SUCCESS FACTORS
Increase Conversion Rates
Lower Attrition Rates
Lower Credit Card Decline Rates
INCREASE CONVERSION RATES
Membership has its privileges
INCREASE CONVERSION RATES
Wine Club Shipments Timing
Member-selected wines
Surprise and delight
MONEY TALKS
Staff Incentives
Lower Attrition Rates
KEEP ‘EM LONGER
Recognize important dates
KEEP ‘EM LONGER
Reach out and touch them…
KEEP ‘EM LONGER
Exclusive invite-only premium club
KEEP ‘EM LONGER
Empower your team
club members
Lower Decline Rates
DATABASE MANAGEMENT
Declines happen
ACCOUNT MANAGEMENT
Allow customers to maintain their accounts online
COMMUNICATE
It’s ok to be upfront
Miryam Chae801 Main StSt Helena CA 94574
SECRET SAUCE
There is no secret sauce Conversion Rates Lower Attrition Rates Lower Credit Card Decline Rates
THANK YOU!
Miryam ChaeDirector of DTC, Constellation Brands
Phone: 707-967-6154Email: [email protected]
