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Will You Be Customer Worthy in 2012 Detailed notes part 1 of 6 speaker notes contain narrative around 2012-13 predictions related to customer experience, CRM, marketing, sales, privacy and consumerism. Emphasis for part 1 is CONTEXT and local, how they affect experience in 2012-13 and how companies must manage Context
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1. Local Local Local… Context2. Apps – Free or Fee Nation – $.99 for your thoughts3. Network of things – you are your devices4. Data is the robot5. Geniuses – They are everywhere - Find’em Recognize
them6. Fraud For Granted - Fugetaboutit7. Real Fake, Fake Real - Fake intimacy at a massive scale8. Memory loss, bad experiences “half life” –9. Algorithms & alerts replace reporting
CUSTOMER WORTHY in 2012?
Context Rules (verb)
Continue to NACCM Part 2
Continue to Part 2- 2012 APPS TrendingPart 3: Disruption and InterruptionsPart 4: Geeky customer experience stuff, Occupy Everywhere, Passion, customerpayback.comPart 5: Internet of Things, Privacy & Piracy, CxC & Customer Experience Frameworks Role Part 6: Customer Frameworks + Algorithms + Customer Geniuses; Summary & Additional Predictions
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