WHZT Rank, AQH Ratings,M-S, 6A-12M

Adults Men Women18-34 #2 #5 #2 18-24 #2 #3 #125-34 #2 #6 #2

12-17 #1 #1 #1

18-49 #3 #7 #3

25-54 #5 #8 #5

WHZTGreenville-Spartanburg, SC

Hot 98.1 is a Ratings Leader!

One of the market’s BEST targeted to Greenville-

Spartanburg’s Young Adults!

52%

73%

27%

48%

Population WHZT Population WHZT

Concentrated Coverage!

% of P12+ in demographicM-S, 6A-12M

WHZT wins against the competition!WHZT wins against the competition!

Adults 18-49 Adults 18-34

WHZT wins in AQH WHTZ reports 2009 Growth; WFBC is down!

29

22

43

37

28 28

WHZT WFBC WHZT WFBC WHTZ WFBC

10.110.1

8.2

9.6

6.5

7.4

8.2

11.2

Wi09 Sp09 Su09 Fa09

AQH (00) M-S 6A-12M

AQH (00) TrendsM-S 6A-12M

Adults 25-54 Adults 18-49 Adults 18-34

6.5

7.5

5.3

6.3

4.8

5.76.3

8.4

Wi09 Sp09 Su09 Fa09

5.3

3.5

4.2

3.0

4.0

5.04.9

5.9

Wi09 Sp09 Su09 Fa09

WFBC

WFBC

WFBC

WHZT

WH

ZT

WH

ZT

Adults 18-34 Adults 18-49 Adults 25-54