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Why’s B2B Marketing Why’s B2B Marketing So Boring? So Boring?

Why's b2b marketing so boring?

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b2b lead generation and boring do not mix. Companies need to learn how to create engaging content. This simple presentation will explain how to do marketing lead generation using humor, thought leadership and story-telling.

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Page 1: Why's b2b marketing so boring?

Why’s B2B Marketing So Why’s B2B Marketing So Boring?Boring?

Page 2: Why's b2b marketing so boring?

The Biggest Challenge in B2B The Biggest Challenge in B2B MarketingMarketing

Ho-Hum – not compelling

Page 3: Why's b2b marketing so boring?

What do people like?What do people like?

1.1. To laugh or cryTo laugh or cry

2.2. A great storyA great story

3.3. To learn something unexpectedTo learn something unexpected

Engage people with things THEY like.

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Laugh or CryLaugh or Cry

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Laugh or CryLaugh or Cry

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Tell a StoryTell a Story

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Learn something unexpectedLearn something unexpected

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But here’s what we findBut here’s what we find

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In SummaryIn Summary

Loosen upLoosen up Laugh or cryLaugh or cry Good storyGood story Learn something newLearn something new

Talk HumanTalk Human

That’s what people really want.That’s what people really want.

Page 10: Why's b2b marketing so boring?

Presented byPresented by

Jeff Ogden, the Fearless CompetitorJeff Ogden, the Fearless CompetitorPresident, Find New CustomersPresident, Find New Customerswww.findnewcustomers.comwww.findnewcustomers.com

Follow us:Follow us:@fearlesscomp on Twitter@fearlesscomp on Twitterwww.linkedin.com/find-new-customerswww.linkedin.com/find-new-customers on Linkedin on Linkedinwww.facebook.com/findnewcustomerswww.facebook.com/findnewcustomers on Facebook on Facebook