Why Your Business Needs a Mobile Siteby Otonomic

Mobile Websites… Are a great source of online traffic

Have seen an increase in e-commerce due to new devices and social media

Use consumer behavior to your advantage

Increase business sustainability

Turn visitors into customers

Knowing your market is not enough. You must also be aware of where you can reach them

vs.

Today, mobile accounts for more than half of online traffic.

With smartphone and tablet technology improving, and social media becoming more prevalent, mobile

shopping is at an all-time high…

…luckily, creating a mobile website can be simple and low-cost.

Online vs. Mobile Shopping

Online shopping is planned and search-based. Consumers often

compare different products, and shop mostly on weekdays, during the

daytime.

Mobile shopping takes place when people normally have their phones. These days, that

means always. This is called the “always-on” phenomenon.

Mobile shopping and social media-inspired browsing often leads to impulsive purchases.

Putting it into Perspective

87% of millennials have their phone with them at all times, even while they sleep

78% of searches for a local business’s information on a mobile device result in a purchase, and almost 75% of mobile searches led to a purchase within an hour

In the US, 60% of smartphone users make purchases daily; in most developed countries, the majority do at least once a month

What the Experts Have to Say:

“Mobile will ultimately be the way you provision most of your services…You should always put your best team and your best app on your mobile app.”

–Eric Shmidt, Chief Executive at Google

“If your plans don’t include mobile, your plans aren’t finished”

-Wendy Clark, Marketing President at Coca-Cola

Your priorities should now be to…• Identify how most of your consumers prefer to access

your site.

Is your product or service easy to buy online?

• Create a mobile site, and observe the changes in your visitors’ behavior.

Has your revenue gone up? How about the amount of visitors to your site?

Final Tips When is your product or service usually browsed

through? Schedule ads close to those times, and post on social media.

Buffer app lets you enter several posts, choose when each goes live, and see how well it performed. It even makes suggestions of what your followers would respond to.

Remember—every business is unique.

Use this experiment to tell you what does not work for your business and what you should continue.

Ready for your own mobile site? Start here.

Get everything your business needs, and then some.