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Why Visual Content will Dominate 2014

Why Visual Content will Dominate 2014

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What marketing strategies will we focus on in 2014? What will we leave behind? This colorful presentation takes a look at the rise of visual content - and why 2014 will be the year of visuals. We'll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking over. Will you be focusing on visual content in 2014?

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Page 1: Why Visual Content will Dominate 2014

Why Visual Content will Dominate 2014

Page 2: Why Visual Content will Dominate 2014
Page 3: Why Visual Content will Dominate 2014

90% of information transmitted to the brain is visual

visuals are processed 60,000X faster in the brain than text.

Page 4: Why Visual Content will Dominate 2014

Videos on landing pages increase average page conversion rates by

86%.

Page 5: Why Visual Content will Dominate 2014

Visual content is social-media-ready and social-media-friendly.

It’s easily sharable and easily palatable.

Page 6: Why Visual Content will Dominate 2014

Businesses who market with infographics grow in traffic an average of 12% more than

those who don't.

Page 7: Why Visual Content will Dominate 2014

Posts with visuals receive 94% more page visits and engagement than those without.

Page 8: Why Visual Content will Dominate 2014

60% of consumers are more likely to click on a business whose images appear in local search results.

Page 9: Why Visual Content will Dominate 2014

67% of consumers consider clear, detailed images to carry more weight than product information...

More weight, even, than customer reviews or ratings

Page 10: Why Visual Content will Dominate 2014

Visuals show your products without telling people about them.

This allows viewers to make their own decisions without feeling pressure from your business.

Page 11: Why Visual Content will Dominate 2014

Visuals express ideas quickly - in a snapshot.

This breaks through the overwhelming clutter of online content.

Page 12: Why Visual Content will Dominate 2014

Visuals are becoming easier and easier to create as photo editing tools become more

accessible

Page 14: Why Visual Content will Dominate 2014

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