What marketing strategies will we focus on in 2014? What will we leave behind? This colorful presentation takes a look at the rise of visual content - and why 2014 will be the year of visuals. We'll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking over. Will you be focusing on visual content in 2014?
Text of Why Visual Content will Dominate 2014
Why Visual Content will Dominate 2014
90% of information transmitted to the brain is visual visuals are processed 60,000X faster in the brain than text.
Videos on landing pages increase average page conversion rates by 86%.
Visual content is social-media-ready and social-media-friendly. Its easily sharable and easily palatable.
Businesses who market with infographics grow in traffic an average of 12% more than those who don't.
Posts with visuals receive 94% more page visits and engagement than those without.
60% of consumers are more likely to click on a business whose images appear in local search results.
67% of consumers consider clear, detailed images to carry more weight than product information... More weight, even, than customer reviews or ratings
Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.
Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.
Visuals are becoming easier and easier to create as photo editing tools become more accessible
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