Visual Content Marketing Statistics You Should

Know:

Researcher found that Colored Visual Content increases willing to read a piece of content by 80%.

34% of Marketers prefer Visual content as a important medium behind blogging (45%) & for Videos ( 19%).

# 65% of senior marketing executives believe that visual contents (photos, video, illustrations and infographics) are main to how their brand story is communicated.

# Content with appropriate images gets 94% more views than content without proper images.

39% of marketers believe that more of their budget should be allocated to the creation of compelling visual assets.

73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content.

Top Priority for Content Creators:

• Creating more engaging content – 73%• Creating Visual Content – 55%• Content Optimization – 43%

•51.9% of marketing professionals believes worldwide , that video as the type of content with the best ROI.•Shoppers who view video are 1.81X more likely to purchase than non-viewers.•Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.

Video Statistics:

Infographic Statistics:• As per Eye-tracking studies, internet readers pay close attention to

information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.

• Infographics are Liked and shared on social media 3X more than other any other type of content.

• People following directions with text and illustrations do 323% better than people following directions without illustrations.

60% of marketers believes that the use of infographics will increase in 2016 compared to 2015.Visual content is more than 40X more likely to get shared on social media than other types of content.

71% of online marketers use visual assets in their social media marketing.

B2C marketers place more importance on visual content than B2B marketers and a whopping 40% of B2C marketers say visual content is the most important type of content.

Facebook posts with images gets 2.3 times more engagement than those without images.

52% of teens use Instagram and nearly 41% use Snapchat.Women continue to dominate Pinterest: 44% of online women

use Pinterest compared with 16% of online men.

88% of consumers have purchased a product they pinned and 49% have purchased 5 or more products they've pinned.

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