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The most interesting statistics about importance of images, pictures, videos in Content Marketing.
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Why to focus on visual content?
in 12 numbers
Focusing on the content - average time spent
12 sec in the year 2000.
8 sec in the 2013.
Source: National Center for Biotechnology Information
Internet user visiting medium sized website
reads only 28% of the words that are on it.
Source: Not Quite the Average: An Empirical Study of Web Use
Almost two thirds of people are taught using visual content.
Source: SocialTimes
90% of the information processed by the brain has a visual form.
Such data shall be processed
60 000 times faster than text information.Source: 3MCorporation i Zabisco
67% of consumers believe that a clear detailed image carries more information
than a written description of the product or user ratings.
Source: MDG Advertising
Videos on landing page can raise conversion
up to 86%.
Source: SocialTimes
YouTube reaches a larger number of Americans aged 18-34
than any cable network.
Source: Fast Company
Over 70% of business posts made on FB are images
are photos.
Source: iMedia Connection
73% of journalists believe that press releases should contain images.
Source: SocialTimes
Number of visual content online has
increased by 9 900% since 2007.
Source: Google Trends
Companies staying in touch with clients by
Infographics generate 12% largertraffic than others.
Source: AnsonAlex
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