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Why the corporate site is more important than ever David Bowen, Bowen Craggs, December 2014 [email protected]

Why the corporate site is more important than ever

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Page 1: Why the corporate site is more important than ever

Why the corporate site is more important than ever

David Bowen, Bowen Craggs, December 2014

[email protected]

Page 2: Why the corporate site is more important than ever

“The corporate website is dead”

© Bowen Craggs & Co. 2014

Page 3: Why the corporate site is more important than ever

© Bowen Craggs & Co. 2014

Ashley Brown, head of digital, The

Coca-Cola Company 2013

Page 4: Why the corporate site is more important than ever

Is he right?

A) the corporate website is not dead

B) asking whether it is dead or not is the wrong question

© Bowen Craggs & Co. 2014

Page 5: Why the corporate site is more important than ever

This is the right question

• How can our company most effectively speak to and with the outside

world?

© Bowen Craggs & Co. 2014

Page 6: Why the corporate site is more important than ever

Many answers

Page 7: Why the corporate site is more important than ever

© Bowen Craggs & Co. 2014

• Corporate websites are only part of the answer

• So is social media

• So is the internet

• But they are the most cost effective mechanisms at the moment

• Which makes them phenomenally important

Page 8: Why the corporate site is more important than ever

The group level web estate is

• The first place many people will come to find out about the company

• The place they will go if there is negative publicity

• The destination of a possibly surprising number of customers

• Where all jobseekers will go

• Where other very important people will look

© Bowen Craggs & Co. 2014

Page 9: Why the corporate site is more important than ever

We should perhaps talk less about

© Bowen Craggs & Co. 2014

The corporate website

Page 10: Why the corporate site is more important than ever

And more about

© Bowen Craggs & Co. 2014

Our main group

communication

channel

Page 11: Why the corporate site is more important than ever

Or maybe

And if they are dead, so is the company

Group level

marketing

© Bowen Craggs & Co. 2014

Page 12: Why the corporate site is more important than ever

Why your corporate site is more important than ever

David Bowen, Bowen Craggs, December 2014

[email protected]