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Why Social Media, Why Now? What Do I Do First?
Why Social, Why Now What Do I Do First
Sponsored by:
Today’s Moderator:
Carol Wolicki VP of Marke+ng
Hosted by: Social Media Enthusiast, Josh Jordan
WM Social Media Director
Social, online and offline marke<ng are more than complementary, they are accre<ve; each is beBer in concert with the other*
*The Social Media Genius that is Josh Jordan
Why Social Media, Why Now? What Do I Do First?
Why Social (for both B2B & B2C marke<ng…in case you were wondering)
52% of Americans have a profile on at least ONE social network* �
*Sta<s<cs from The Social Habit II, The Edison Research/Arbitron Internet and Mul<media Study 2011
• 55% of Americans 45-‐54 have a profile on a social networking site* 47% of Americans say Facebook has influenced their purchasing behavior*
*Sta<s<cs from The Social Habit II, The Edison Research/Arbitron Internet and Mul<media Study 2011
Over 200 MILLION tweets are sent each day*
*TwiBer Blog, June 30, 2011
Two new members sign up for LinkedIn every second*
*hBp://press.linkedin.com/about
What Does This Mean?
The way that we communicate is changing!
ARE YOU TRACKING EXPECTATIONS AND PREPARING FOR THE FUTURE?
Social media is the evoluZon of communicaZon. ExpectaZons are changing.
Why Social Media, Why Now? What Do I Do First?
Why Now
Social media is not just a youth movement. Senior-‐level decision makers use social media channels more than their employees.*
*Forrester, June 22, 2012 -‐ Tech Marketers Are Missing The Social Mark For Senior Decision-‐Makers
6 Reasons Why Your Business will Benefit from Social Media
REASON #1
Increased access to your target audience.
REASON #2
Open line of communicaZon.
REASON #3
Reduce MarkeZng Spend.
REASON #4
An opportunity to grow awareness.
REASON #5
The ability to meet & exceed customer expectaZons.
Social Media!
Direct Mail !
SEO!
Public Relations!
Trade Shows !
Website!
Search !
REASON #6
Easily integrated into exisZng markeZng plans to help drive goals and objecZves.
Why Social Media, Why Now? What Do I Do First? How are companies using social media
þ product launch�
þ social media ONLY �
þ saved Cisco over $100,000 in marketing campaign �
þ launched “Get Well” app on Facebook �
þ friends used the app to send ‘actual’ personalized cans of soup �
þ promoted campaign on facebook page and through facebook ads �
þ increase awareness of tournament & charity tie-in �
þ multi-channel integrated social campaign developed�
þ attendance was 5x greater �
Why Social Media, Why Now? What Do I Do First?
What Do I Do First
RESEARCH & BENCHMARK
KNOW YOUR AUDIENCE
SIZE UP YOUR COMPETITION
• Gain Buy-‐In • Outline Social Media Policy
• Implementa<on & Measurement
It’s Your Lucky Day!
One Custom Social Media
Benchmark Analysis
10% OFF
Offer includes the following: • Assessment of current social media presence • Gap analysis • Comparison against 2 compe<tors • Short list of opportuni<es to achieve total SO C I A L DOM INA T I ON
Offer expires on 7/31/12
Why Social Media, Why Now? What Do I Do First?
QUESTIONS
(the fun is just beginning)
• Gain Buy-‐In • Outline Social Media Policy
• Implementa<on & Measurement
Upcoming WebbMason Webinars
thank you very much
interested in wm’s social media services:
e: [email protected] P: 1-‐443-‐589-‐1448 or contact your wm sales representa<ve
for more info on wm: www.webbmason.com
