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Why Should You Opt WooCommerce For eCommerce Website?
Since its launch in 2011, WooCommerce has come a long way to become the most popular
eCommerce plugin for WordPress. The kind of flexibility it provides to the website owners for
various important features like managing payments, shipping, inventory, reporting, marketing and
taxes has made it a clear winner. The most important reason for the success of WooCommerce is its
ability to help you create a shopping cart on your Wordpress website without any web development
knowledge. Listed below are important factors which have contributed to the huge popularity and
success of WooCommerce.
1. Basic Free Functions
It comes loaded with free basic functionalities which are important features for your eCommerce
website. Some of the features which comes with downloaded WooCommerce plugin freely are:
Coupons / discounts
Product reviews
Subscriptions / recurring payments
Flat rate shipping
Paypal Standard payment
Though there are various other hundreds of other useful and affordable add-ons which can be added
later, this is definitely not a bad start at no cost. You can start your eCommerce website immediately
with these free functions and add other add-ons later as your per your business requirements.
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2. An Ocean of Product Possibilities
It would not be an exaggeration to say that WooCommerce allows you to sell everything and
anything. Infinite categories, attributes, descriptions, tax classes and images for hundreds of
products can be added. You can customize your website with different attributes, allowing for
different sizes, colors, variations and product bundling. WooCommerce gives you an opportunity to
sell any physical, downloadable, virtual and even affiliate / external product.
3. Innumerable Add-On Features
There are tons of important add-on features which can be added once your business grows.
WooCommerce allows you to add as many add-on features as your business needs. You can add
these amazing features at a small cost, helping your online store reach new height. Some of the
functionalities which can be added are given below:
Advanced / table rate shipping
Cross-sell and upsell to generate more sales
PDF invoices
Related product suggestions
Product comparisons
PayPal Pro payment processing
Authorize.net payment processing
MailChimp / Constant Contact email subscription integration
Shipping integration with FedEx, UPS and USPS
Invoicing integration with QuickBooks
Wishlists
Support forums
As said above, you can add hundreds of functions, it is not possible to include all. However, these
are some of the most popular and important features for eCommerce websites.
4. Fully Customizable
Being an open-source, WooCommerce is easily and fully customizable according to the needs of the
business owner. The code used for the development of the eCommerce website can be modified by
the developers according to the need of business. As WooCommerce works in alignment with
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Wordpress, allowing you to take benefits of 877 million plugins. These useful plugins can extend
the functionality of Wordpress website to its users.
5. Provides Scalability
You can sell indefinite products from your online store without any limitations. The only thing
which limits you is the hosting package which you have opted for. If your hosting does not limit
you, you can easily customize the theme files. You can also build various extensions with the
available APIs.
6. Reliable Order Tracking & Inventory Management
While building your online store with WooCommerce, it is important to have a reliable order
tracking and inventory management system. Quickbooks can be used to streamline your order
tracking and inventory management process. Through its integration with your website, you can
transfer orders, customers and inventory to your QuickBooks account. It ensures that the website's
pricing and inventory levels are current. Besides above, QuickBooks POS can be used to manage
your customers, orders and inventory levels effectively.
7. Easy Monitoring
WooCommerce comes with advanced tracking plugins which can track customers and prospects
shopping behavior. You can easily integrate your website with Google Analytics to gain various
inputs about your customers. Useful information about the customers such as from where are they
coming, device they are using, what are they interested in, total active time and the bounce rate can
be gathered for taking effective business decisions.
8. User-friendly
Most of the users are already familiar with the features and functions of Wordpress which makes it
easier for them to manage the website. Almost 50% of the websites in the world are built on
Wordpress, this itself makes WooCommerce an easy thing to handle. Since it is a plugin which
works seamlessly with Wordpress, most of the users are already familiar with the its dashboard.
Even a person with minimum technical knowledge can manage and handle the eCommerce website
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