Why should companies use promotional products?

FACT: Promotional merchandise out performs other mediums!

A Highly Effective Tool

Using promotional products as part of an integral marketing campaign, is highly effective.

Clients were asked in a recent marketing survey which medium is a constant reminder. Promotional products returns a 61% result, against TV 15.3%, Print 9.6%. Online 8% and Direct Mail 6% .

You can target your clients directly with a relevant product that suits their needs

Exhibition giveawaysDesk giftsPocket giftsConcerts & festivalsEco friendly ideasTravel related giftsDrink relatedChildren's giftsChristmas giftsBeach & BBQ

Marketers use promotional items for a variety of reasons. Mostly its brand awareness, but its often used in conjunction with a range of different opportunities as above.

A fine china example :

If you think about a traditional mug. We all drink on average 1500 cups of tea and coffee per year, many of you will be more than this – so think how many times, your brand is being seen by a typical customer.

The other reason to continue to use promotional items is that it stimulates loyalty.

Ideally you want your customers to keep buying from you not just on the one occasion

How do marketers get a return on their investment with promotional products ?

All sorts of ways, the first thing anyone considering buying promotional products is to assess the objectives.

1) Who is my target client (might be an influencer like a reseller or an end user recipient).

These would clearly have different messages and be different people too sometimes

2) How will I give the product away ?Should it be part of a mailing, an exhibition giveaway, a reward for

coming to a seminar, an on-pack offer, customer visit etc

3) How does it fit in with the rest of our marketing strategy/campaigns?

4) Can you add call to actions ?personal URLs, QR Codes, unique telephone response numbers

The future of promotional products There will be an increase of Products reflecting how consumer trends evolve. For

example, There is still a great part to play for bespoke items. The Churchill Insurance nodding Dog and the Meerkat dolls were all made to order and now have become

iconic figures for the brands.