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As a printer, we love them…and we hate them. DOTS!Sometimes they’re perfect, other times they can fall off the sheet, be the wrong size or even not be large enough to stick to a sheet.So what makes your DOTS better than the shops down the street?
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September 2011 | Why my DOTS are better!
Differentiating Yourself & Your Company
September 2011
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September 2011 | Why my DOTS are better!
Real life experience
• None of this is made-up “sales” jargon
• I actually have sold printing, offset & digital
• 15+ years in print sales
• 100 million in sales over my career
• Mostly digital in last 5 years
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September 2011 | Why my DOTS are better! 3
What makes your DOTS better:YOU!
September 2011 | Why my DOTS are better!
Every printer sells:DOTS
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September 2011 | Why my DOTS are better! 5
DOTS, DOTS, DOTS
Make your DOTS interesting,
entertaining, persuasive. Sell more
than just the DOTS.
September 2011 | Why my DOTS are better! 6
All printers can print, some better than others.
Print partner – more than ink or toner on paper.
Do your other printers know how to bring more value to your relationship?
Does your current printer help educate you on new products in the market?
In the past year, has your printer helped you grow your business?
September 2011 | Why my DOTS are better!
Partner
Everyone is looking for a way to do
more with less – we have heard this
statement over and over. With a
Partner you are getting another
member of your team, without the
employee overhead.
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September 2011 | Why my DOTS are better!
The best part is that I work for you, for free.
Dependable, honest, hardworking, Rep seeks work!
To prove to you how confident I am that I can make your
advertising/printing produce better results, I will test
market 25 Variable Data postcards for you at no cost.
I guarantee that I will generate at least 10% greater
number of responses than your current partner! With this
offer you have everything to gain and nothing to lose.
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September 2011 | Why my DOTS are better!
Don’t be just a typical DOT
• Establish your credibility
• Introduce a memorable approach
• Bring real value
• Introduce the partner concept
• Prove your worth
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September 2011 | Why my DOTS are better!
Mohawk MakeReady provides practical tools
and actionable information for digital
printers like you.
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We can help…
Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.
