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Why is a direct marketing platform important?

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Page 1: Why is a direct marketing platform important?

Why is a Direct Marketing Platform Important?

Page 2: Why is a direct marketing platform important?

Most business people understand the advantages of direct marketing. You are able to create a specific profile of potential customers and then use direct marketing techniques to generate leads and hopefully convert them to customers. Typical direct marketing, even with online business, can involve a great deal of manual effort. But with a direct marketing platform you can automate and streamline many processes to help you accelerate positive results.

Page 3: Why is a direct marketing platform important?

How Does Marketing Automation Software Help?

Some of the advantages of a direct marketing platform include:

• Lead generation management – gather lead information from multiple sources and manage that data in a single software platform. Utilize email lists, phone information, addresses, social media data and more to help you understand your leads and improve your direct marketing approach

Page 4: Why is a direct marketing platform important?

• Quality customer experience – many e-commerce web sites lose their customers before the first purchase because the shopping and buying experience is too awkward. Use marketing automation software to help you evaluate the customer experience and pre-fill as much information during the process so the customer has to perform minimal effort to make a purchase

Page 5: Why is a direct marketing platform important?

• Last-Minute Offers – before the potential buyer leaves your web page, use exit pop or exit intent technology to make one more offer, giving the prospect one more opportunity to reconsider

• Strong SEO analysis – almost every marketing package can do search engine optimization to some degree. But the best marketing automation software solutions incorporate SEO into a fully integrated platform. This allows you to update multiple web pages, including affiliate pages, with a few keystrokes using the latest SEO data and tuning

Page 6: Why is a direct marketing platform important?

Not all Marketing Platforms are the Same

Be sure to look for a direct marketing platform that can be easily configured to your unique business rules and will help to eliminate redundant tasks while improving your overall marketing results.

Page 7: Why is a direct marketing platform important?

Thank YouFyoosion  

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http://www.fyoosion.com/