Why I Do What I Do

Why I Do What I [email protected]

“If you work in marketing, kill yourself” - Bill Hicks

All I know right now is that I want to do all of it better. Everything better. Better,

better. – Merlin Mann

How To Deliver Documents

See The Bigger Picture

We Live In Interesting Times

Make Pages That Deserve To Rank


Inbound Marketing > Advertising

Teach Clients to Fish


Education.

Teach Clients to Fish

Teach People To #Measure

Teach Colleagues & Employees


Pitch Stories, not Projects

Your tale, sir, would cure deafness.“

William Shakespeare


You Have Responsibility

You have an audience


Actions!

Things You Can Do

Plan for the long term

Build content platforms, not content pieces

Build an analytics culture

Gather a library of awesome marketing


And finally…

- Justin Briggs

http://justinbriggs.org/from-here-on-out-do-what-you-love

From here on out, do what you love

“




Tom Critchlow

VP Operations NYC

www.distilled.net

[email protected]

Fiercely curious. Passionate about learning. Email me!

@tomcritchlow

http://www.distilled.net/

mailto:[email protected]

http://twitter.com/tomcritchlow

http://twitter.com/tomcritchlow

Business

Why I Do What I Do