Embed Size (px)
Citation preview
Why Email Marketing Still Reigns Supreme
You’ve probably heard this before but…
The money is in the list
“The list is the lifeblood of any brand seeking to generate
revenue, grow market share and create a sustainable business” -
Rebecca Murtagh
h
Read More
Despite the assertion that email is dead, the use of email is increasing worldwide
By the end of 2019 email users worldwide will increase to over 2.9 billion
Email marketing is more effective than social media at generating a consistent income for a business
Email generates 174% more conversions than Social Media
“Stop promoting social media profiles and focus on your email list” - Derek Halpern
Read More
You will get 2X more subscribers to your email list than interactions on Facebook
Email marketing may be the oldest tool in the digital marketing toolbox…
And the first email was sent way back in the early 1970s
But the fact that email has been around for decades is testament to th fact that it works!
it works!
Why does email marketing work?
1. The rise of mobile devices
Do you recall the 1970s TV advert for Martini?
Any time, any place, anywhere
81% of smartphone users say email is the most popular activity they use their phone for.
On the other hand…
If your emails are not optimised for mobile
75% of subscribers will delete an email that cannot be read on a mobile device
51% of recipients will unsubscribe from emails that are not optimised for mobile
2. Greater Return on Investment (ROI)
Every $1 spent on email marketing brings in $38 dollars
MailChimp provides a low risk ‘forever free’ account
Use the free sign-up forms provided by your ESP to attract new subscribers to your Lists
3. List Segmentation
Segmented email campaigns increase open rates by 14.31%
Be sure to target existing customers!
Existing customers are 50% more likely to try new products and spend 31% more
4. Personalisation
Emails convey the right message
To the right person
At the right time
“A person’s name is to the person the sweetest and most important sound in any language” - Dale Carnegie
Emails with a recipient’s name in the subject line are 22.2% more likely to be opened
However…
67% of consumers unsubscribe from emails containing irrelevant content
5. Analytics
You cannot argue with hard data
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” - John Wannamaker
Use reports and analytics to measure - sent metrics s
Open rate
s
Click through rate (CTR)
s
s
You cannot optimise what you cannot measure
6. Automation
Stay ‘top of mind’ and nurture new leads with automated email sequences or ‘drip campaigns’
Companies that excel at drip campaigns generate 80% more sales
Email marketing is a no brainer!
Since you’re savvy enough to understand the huge benefits of having an email marketing strategy
Click HERE to get your FREE 10 Days of Email Marketing Tips for small business
