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The slides were shared during the webinar on 5th Oct 2011 on "Why crowdsource design needs" for SMEs and startups.
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© 2011 | www.jademagnet.com
“Why crowdsource your design needs?”
Webinar - 5th Oct 2011
Presenters – Sitash and Manik, Co Founders, Jade Magnet
© 2011 | www.jademagnet.com
Jade Magnet
Jade Magnet brings together over 4,000 creative and marketing people and some of the finest technologists in the country using an online market place offering the following services:
Collaborative design solutions
Online marketing and social media
Brand, Advertisement and communication strategies
Technology development and implementation
Fanatic support
India’s hottest startup 2010
Global Innovator of 2011 @ GTS, Silicon Valley
India’s best web startup for SMEs
The only creative crowdsourcing platform with Delivery Assurance
© 2011 | www.jademagnet.com
Where we are
Number of brandsNumber of brands
Number of providersNumber of providers
Number of Account ManagersNumber of Account Managers
40+ 425
200+ 4500
34 12+
Number of projects deliveredNumber of projects delivered 95+ 1000+
Per month Total
Above numbers include global numbers with presence in India, Australia, UK, US, Middle East, APAC
© 2011 | www.jademagnet.com
How does the market look like?Restaurant needs launch advertising
Restaurant needs launch advertising
Start-up needs a new brochure
Start-up needs a new brochure
Large FMCG needs fresh ideas
Large FMCG needs fresh ideas
Market Research firmMarket Research firm
Small agency.
2-3 people
Small agency.
2-3 people
Media space owner
Media space owner
results
$
$campaign
ideas
$
To the target audience
Friend’s friend who
designs
Friend’s friend who
designs
Small agency
Small agency
PrinterPrinter
Ideas &designs
ideas$
$Final printed brochure
In-house creative teamIn-house
creative team
Large agency
Large agency
Market Research
firm
Market Research
firm
Technology team(s)
Technology team(s)
Printer / fabricator
Printer / fabricator
$
$
Same old ideas
People’s inputs
$
Internet campaign
$
material
ideas
© 2011 | www.jademagnet.com
How does the market look like?Restaurant needs launch advertising
Restaurant needs launch advertising
Start-up needs a new brochure
Start-up needs a new brochure
Large FMCG needs fresh ideas
Large FMCG needs fresh ideas
Market Research firmMarket Research firm
Small agency.
2-3 people
Small agency.
2-3 people
Media space owner
Media space owner
results
$
$campaign
ideas
$
To the target audience
Friend’s friend who
designs
Friend’s friend who
designs
Small agency
Small agency
PrinterPrinter
Ideas &designs
ideas$
$Final printed brochure
In-house creative teamIn-house
creative team
Large agency
Large agency
Market Research
firm
Market Research
firm
Technology team(s)
Technology team(s)
Printer / fabricator
Printer / fabricator
$
$
Same old ideas
People’s inputs
$
Internet campaign
$
material
ideas
Interaction with multiple stakeholders
© 2011 | www.jademagnet.com
Model is the solution
It’s difficult to source creative skills It’s difficult to source creative skills Access to unlimited creative talent Access to unlimited creative talent
Cost-quality tussle Cost-quality tussle Quality available at multiple price points Quality available at multiple price points
On-the-ground execution is disconnected from generation of creative solutions On-the-ground execution is disconnected from generation of creative solutions
Ecosystem has end-to-end solution providers Ecosystem has end-to-end solution providers
© 2011 | www.jademagnet.com
Creative talent
Pain points Solutions
1. Finding the right talent 1. Access to 4500 designers
2. Cultural and industry understanding 2. Localized and vertically specialized designers
3. Portfolio selection 3. Prototype selection
© 2011 | www.jademagnet.com
Cost quality tussle
Only 32.8% of SMEs globally spent anything on marketing, rest invested on oversized sales force
Only 19% SMEs invest 5-10% of revenues in marketing, another 19% dont investanything, while remaining dont keep a track
Most SMEs believe marketing is expensive & when done for less, quality isa constraint
Ref: http://www.varjan.com/articles/1003-mar-setting-marketing-budget-for-optimised-client-acquisition.shtml
© 2011 | www.jademagnet.com
Execution
Most SMEs end up dealing with multiple stakeholders
1. Designer2. Developer3. Social Media4. Printer
Ref: http://www.problemsolving2.com/leadership/typesummary.htm
© 2011 | www.jademagnet.com
Some data points
Average number of logo design optionsAverage number of logo design options
Average number of iterations in websitesAverage number of iterations in websites
Budget($) for Search Engine OptimizationBudget($) for Search Engine Optimization
300%
30%
50%
40%
Number of designs for Print/OOH AdvertNumber of designs for Print/OOH Advert500%
5 15
10 5
300 180
3 15
TraditionalMethods
Crowdsourcing
Average days taken to create a brochureAverage days taken to create a brochure 20 15
Website – www.jademagnet.com
Sitash Srivastava – Co founder & CEO+91 – 9902433688 | [email protected]
Manik Kinra – Co Founder & CMO+91 – 9986049185 | [email protected]
© 2011 | www.jademagnet.com
NEXT EVENT – Webinar on “Account Manager Speaks”10 OCT – 1600 hrs IST. Register at http://bit.ly/mWGgqi