Why and How to Build a Balanced

Scorecard for a STARTUP COMPANY

www.bscdesigner.com

Starting a business and

finding investments is

much easier when one has a

well-defined customer value

proposition.

Founders of the company need to be sure about their business model,

expected financial outcomes, and how exactly a company is going to spend its

venture capital.

The challenges mentioned above can be

addressed by the Balanced Scorecard.

Why does a startup need a Balanced Scorecard?

Argument 1. Getting a clear understanding of the

strategy.

Argument 2. “Selling” the idea to the

investors.

Prepare strategy map that shows how customer value

is created.

Explain the details of your strategy in

numbers.

EXAMPLE:

The strategy map explains a strategy of the company to enter

the local markets.

THE BOTTOM LINE

Balanced Scorecard approach will help you:

1. Crystallize your understanding of company’s strategy and the way to achieve ultimate financial results.2.  It will help to explain your idea to investors.3. You’ll start with a professional business tool.

Learn more about creating

a balanced scorecard. Click

here to read full article.