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How can you raise money and awareness if few people outside the Board and the staff know what your organization does? A public relations strategy is often dismissed as a pointless frill but Monica Collins, communications expert, will speak about the myriad ways a media strategy can be a key investment. This seminar will address how well-placed story ideas, a targeted social media campaign, and carefully crafted pitches to local and national press can result in welcome public attention and donor dollars.
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Sponsored by:A Service
Of:
Tell Your Story to Sell Your Story: Why An Outreach Plan Is Crucial for Every Non-Profit
Monica Collins
February 1, 2012
Sponsored by:A Service
Of:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
INTEGRATED PLANNING
Sponsored by:A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by:A Service
Of:
Today’s Speaker
Monica Collins Media and Communications Consultant,
Collins Ink
Hosting:
Sam Frank, Synthesis PartnershipAssisting with chat questions: April Hunt, Nonprofit Webinars
Tell Your Story To Sell Your Story
Why a smart public outreach/communications strategy is
a necessity for every non-profit.
Not A Pointless Frill
• A media strategy connects with:
• Donors
• Decision makers
• Staffers
• Stakeholders
Start With the Elevator Speech
Do You Have A Tagline?
Communications Plan
Executive Director
Development Chief
Interested Board Members
Communications Director
Consultant
Identify Goals
• Money
• Recognition
• Renown
Elements of a Communications Plan
Target Audience
• Identify the people you want to reach
Conduct Research
• Who pays attention to you?
Develop Messages
• What do you want to say?
Produce Materials for a Rainy Day
Who Should Be In Charge??
Monica Collins, Collins INK Consulting,
617-248-0253,
Pay attention to the Case of
the Rose Kennedy Greenway.
Resources for the Take Away
Link to “Dance of the Four Veils” from Non Profit Quarterly
(http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=1410:the-
dance-of-the-four-veils&catid=150:from-the-archives)
Links from clips in The New York Times
(http://www.nytimes.com/2010/05/10/business/media/10adnewsletter1.html?pagewanted=all)
and USA Today (http://yourlife.usatoday.com/mind-soul/doing-
good/kindness/post/2011/09/with-empty-soup-cans-in-hand-rhode-islanders-take-on-hunger-
this-hunger-action-month/549785/1)
about how national publications covered a local non-profit campaign
• Brochure about Monica Collins’ services
Sponsored by:A Service
Of:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com
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