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Why ALRC?Why ALRC?The piece that fits…The piece that fits…
The Agency…The Agency…
Regularly operates at the intersection of
faith and culture, providing cross-over communications
Regularly operates at the intersection of
faith and culture, providing cross-over communications
The Agency…The Agency…
Helps organizations tell their story in the context of
traditional news values
Helps organizations tell their story in the context of
traditional news values
The Agency…The Agency…
Strives to restore faith in the media, and define values
through values-added public relations
Strives to restore faith in the media, and define values
through values-added public relations
The Agency…The Agency…
Approaches PR as a management function
speaking TO as well as FOR organizational leadership
Approaches PR as a management function
speaking TO as well as FOR organizational leadership
The Agency…The Agency…
Measures success not in terms of pounds of press
clippings, but by our ability to influence public opinion
about matters of the Christian faith
Measures success not in terms of pounds of press
clippings, but by our ability to influence public opinion
about matters of the Christian faith
ALRC’s goal is…ALRC’s goal is…
Project client identity rather than manufacturing a client image to a broadened target
audiences
Project client identity rather than manufacturing a client image to a broadened target
audiences
ALRC’s goal is…ALRC’s goal is…
Knowing a client so well that we can effectively shape their
messages to successfully reach their objectives.
Knowing a client so well that we can effectively shape their
messages to successfully reach their objectives.
ALRC is…ALRC is…
The original, forward-thinking organization that solidifies
client messages within base audiences and develops
them with intended audiences.
The original, forward-thinking organization that solidifies
client messages within base audiences and develops
them with intended audiences.
ALRC is…ALRC is…
Experienced, knowledgeable media and public relations done with excellence and
professionalism, and a commitment to the best for
our clients and the Kingdom.
Experienced, knowledgeable media and public relations done with excellence and
professionalism, and a commitment to the best for
our clients and the Kingdom.
ALRC has…ALRC has…
An inspired approach to media relations and
communications, undergirded with:
integrity infused with ingenuity
insight and innovation
An inspired approach to media relations and
communications, undergirded with:
integrity infused with ingenuity
insight and innovation
ALRC provides…ALRC provides…
Personalized, professional, pro-active public relations counsel to individuals and
organizations meeting physical and spiritual needs
worldwide.
Personalized, professional, pro-active public relations counsel to individuals and
organizations meeting physical and spiritual needs
worldwide.
ALRC advice…ALRC advice…
Ask yourself
“What do we want to be famous for – what are we
doing that we could be famous for?”
Ask yourself
“What do we want to be famous for – what are we
doing that we could be famous for?”
