Why a Business Should Care about Social Media? (Webinar)

© Digital Vidya

www.digitalvidya.com

Why care about

Social Media?

http://www.omlogic.com/

http://www.digitalvidya.com/


© Digital Vidya


February 4, 2004

A man broke up with Erica, his

girlfriend, in a Harvard Bar

Didn’t want to keep the bad feeling to himself.

He created viral that compares girls to barnyard animals

His name is Mark Zuckerberg & the viral was Facebook




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What is Social Media

Marketing?




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“The process of reaching out to and

engaging with your customers/users through

Social Media (FB, Twitter, YouTube etc)”




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Timings can‟t be Better!

Opportunity to build competitive edge




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Quiz Time!




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_____ is the 2nd Largest Search Engine!




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Platform Global India

Facebook

Twitter

LinkedIn

No of Users (Million)

550+ 20+

200+ 5+

90+ 8+




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Search for your name on Google!




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Is Social Media just about Sales &

Marketing?




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SalesIdeation/Pro

duct Dev

HR

CRM

Marketing

NO




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Let‟s look at some Interesting Success Stories!




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Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop




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89,22,844 Views | 20,223 Ratings

Blendtec „Will iPhone Blend?‟




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Inviting Friends




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Gunpowder Restaurant




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Visit http://www.MySunShineCandles.com




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Tweet 2 Order




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Reputation Mgmt




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Personal Example




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LinkedIn Company Pages




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A Video can ruin the brand build over

decades

Costed them 50m US$




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Apple Macbook: Online Reputation

1 Review – 60,000+ Views




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What are you waiting for?

Do you think you have an option?




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“Talking to them is like talking to a Friend

who happens to sell Shoes.”

The Ultimate Victory!




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Stay Connected!

http://linkd.in/dv-grp

http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya




http://facebook.com/pradeepchopra

http://www.linkedin.com/in/pradeepchopra



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Thank You!

Q & A Time

Want to leverage Social Media for your Business?

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Mumbai Delhi Chennai Bangalore

Social Media for Business Mar 4, 5 Mar 11, 12 Feb 18, 19 Feb 25, 26

Twitter for Business Mar 3 Mar 10 Feb 17 Feb 24


