Presented by:Presented by:David SherDavid SherPhyllis NeillPhyllis Neill

Buzz12 Content MarketingBuzz12 Content Marketing

Whoever has the best Whoever has the best content wins!content wins!

About Buzz12About Buzz12

Creating and executing e-marketing solutions for business to business companies since 2009.

Partner Phyllis Neill 20+ years’ marketing and management

Partner David Sher, 35+ years’ Co-CEO of AmSher

Why content marketing?Why content marketing?Thought leadershipThought leadership

Why content marketing?Why content marketing?Show off expertiseShow off expertise

Why content marketing?Why content marketing?Attract, nurture leadsAttract, nurture leads

Why content marketing?Why content marketing?Attract, nuture leadsAttract, nuture leads

Why content marketing?Why content marketing?Educate and informEducate and inform

Why content marketing?Why content marketing?Educate and informEducate and inform

Why content marketing?Why content marketing?SEO!SEO!

Why content marketing?Why content marketing?SEO!SEO!

Why content marketing?Why content marketing?SEO!SEO!

Lead generation/lead Lead generation/lead nurturingnurturing

Using compelling, relevant content, you can attract and nurture leads.

Today, second to Content Marketing, most valuable asset is email opt-in list!

How to build opt-in list?How to build opt-in list?

Outbound: (you find leads)

◦Existing clients◦Prospects ◦Export Linkedin contacts◦Export Outlook contacts

Inbound: (leads find YOU passively)

◦Create content giveaways in exchange for email addresses!

The name of the gameThe name of the game

What do you do with these email addresses?

Email marketing campaigns!◦eNewsletters – include articles from

your white papers, and blogs.◦Keep very informative and interesting.◦ONE call to action at bottom.◦eMarketing blasts – can be to encourage

people to download new content you’ve created (i.e. eBooks, special reports, white papers, recorded webinars, etc.)

Birmingham, The Birmingham, The Comeback TownComeback Town

www.thecomebacktown.com

www.blog.al.com/comebacktown

Buzz12 resources:Buzz12 resources:

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You can download this presentation at www.slideshare.net/buzz12