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What we do
1. Identify the service behaviours that are important to your business.
2. Measure their frequency.
3. Reward the people who are using them.
How does it work?
Checklist of key service behaviours is agreed
Staff use checklist to observe each other demonstrating the behaviours
Further observations by mystery shoppers and supervision
Data collected, analysed and presented
Staff rewarded based on multiple observations
Implementation in 5 Steps
1. Plan thoroughly and set goals
2. Agree observation checklist items
3. Communicate process to all stakeholders
4. Conduct service observations
5. Measure and reward results
Results
Key Points
Your measurements, e.g.,
• Satisfaction index
• Customer retention
• Number of customers
• Number of complaintsabout service
Rewards
Key Points
• Variety of rewards
• No cash
• As soon after behaviour observed as possible
• Celebrate achievements