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Who is the Next Generation of Volunteers?The Demographic Effect

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Aging of our Population

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Today’s Demographic Workplace (%)

Traditional-ists Boomers

Gen XGen Y

05

10152025303540

5

40

2530

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2020 Demographic Workplace (%)

Tradi-tionalists Boomers Gen X Gen Y Gen Z

0

10

20

30

40

50

1

2220

50

7

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The Boomer Demographic

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Active Volunteers Boomer Cohort

Highly educated Highly educated

Good economic situation Good economic situation but are looking after aging parents

Healthy Healthy and fit lifestyle

Employed Working past retirement age

Geographically stable Clustered in metropolitan areas

Computer use Significant technology use

Focused on others Self indulgent, self reliant

Sense of duty and obligation Social interactions drive activity

Extra free time Travel, hobbies, other interests

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Today’s Volunteer Demographic (%)

6Traditionalists Boomers Generation X Generation Y

0

5

10

15

20

25

30

35

40

18

36

29

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2020 Volunteer Demographic (%) - Prediction

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Traditionali

sts

Boomers

Generation X

Generation Y

05

10152025303540

20102020

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The Volunteer Leaders’ Homework

• Gain a sound understanding of the generations in your organization – research – and what attracts their community interest• Evaluate the differences and similarities and develop an

appreciation for both – knowledge• Workshop how your organization needs to “reimagine

itself” to keep Boomers engaged and recruit Generations X & Y

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Expectations – Cohort ComparisonTraditionalists Boomers Gen X Gen Y

Loyal, respect authority

Competitive Self-reliance Everyone is equal

Focused on common goals

Optimistic, team-oriented

Sceptical, career-oriented

Self importance, loyalty to others

Focused on performing

Results focus Results focus with fun

Hard work & career aspirations

Compensated for doing job

Reward for results Reward for outcomes

Seek rapid success

Put aside their own needs for company. Job security

Live to work Work to live Sense of community, work is part of life

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Communication Preferences – Cohort Comparison

Traditionalists Boomer Gen X Gen Y

Formal Semi-Formal Irreverent Fun, eye-catching

Significant technology changes. Prefer to connect face to face (formal)

Not connected technologically, face to face reigns – local connections

Networking, multi-processing connections, network of connections

Interactive, global-minded, always connected

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From Face to Face to Facebook

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Attracting the Different CohortsBoomers Generation X Generation Y

Stable, mature volunteer See themselves as relatively young

Just making its way into the world as adults

Bring expertise & skills Care most about helping out in educational settings

Computer savvy

Just as active as before Want to be involved in their children’s lives

Very pack-oriented

Looking to replace work with a cause they are passionate about

Independent as ‘latch key kids’

Leaders in their professional lives

Prefer ‘hassle-free’ environments

Enjoy variety

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Attracting the Different CohortsBoomers

Stable, mature volunteer

Bring expertise & skills

Just as active as before

Looking to replace work with a cause they are passionate about

Leaders in their professional lives

Enjoy variety

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Tutoring, teaching , mentoring

Fundraising, Professional Services

Social Interactions, Relationships, Multi Tasks

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Attracting the Different Cohorts

Generation X

See themselves as relatively young

Care most about helping out in educational settings

Want to be involved in their children’s lives

Independent as ‘latch key kids’

Prefer ‘hassle-free’ environments

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Education and Schools

Volunteering as a Family

Be their own ‘boss’

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Attracting the Different Cohorts

Generation Y

Just making its way into the world as adults

Computer savvy

Very pack-oriented

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Technology strengths

Recruit through Social Media

Group Activities

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The 2020 Volunteer Strategy

• Define the composition of current volunteer group – demographics, expertise, competence, capability• Workshop future of:• Organization Strategies, Culture and Values• Organization structure, technology• Funding• Partnerships

• Define your leadership values – which ones remain? Which ones can be altered or deleted?• Develop a plan for “reimagining” your organization with

goals to increase participation rate of boomers and attracting and retaining Generation X and Y 15

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What to do First

1. Review the demographic makeupof your organization

2. Identify your ‘target market’ of volunteers from each cohort

3. Assess your current volunteer leaders as potential coaches/mentors for emerging leaders

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Start your planning process NOW!

‘Reimagine’ to capture boomers’ interest and time as well as build your volunteer force for the future.

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Who is the Next Generation of Volunteers?The Demographic Effect

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