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This is my deck on Who a product manager is. This is been built on the basis on my readings and finding of Product Management with 6 years of experience practicing in mid size and start ups All content are not mine and have been inspired and taken from other posts in the social world.
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PRODUCT MANAGEMENTWho is a Product Manager?
Whyare we here?
• To build a successful product management team
• Focused efforts towards building great products
• Supporting the company’s cause to move towards being a Product Company
• Building and empowering the team
• Realizing ones potential as a Product Manager
Purpose
Whatis……?
A Product?
Anything that can be offered to
a market for attention, acquisition, use, or consumption
that might satisfy a need or want.
6- Level Product HierarchyProduct need to satisfy a need e.g. feet protection
Product class a family of products having similar function e.g. all shoes
Product line a group of products with closely related functions e.g. sports shoes
Product type products within a line having similar form e.g. basket-ball shoes
Brand a name representing a product or line e.g. Nike
Item (sku) a unit item e.g. one pair of Nike basket-ball shoe
Product Development Life cycle
Product Management?
Market Product Management
Development
Current & Prospective Customers
CompetitionAnalysis
AnalystReviews
New Feature/Product Requirement
New Product Strategy
New Business Strategy
New Product Development& Deployment
Product Management?
Takes to manage the entire cycle?
Product Manager
• The Product Manager is the Product Owner or part of a team of Product Owners.
• Responsible for shaping/or taking the product vision and turning it into a winning product.
• The Product Manager owns the product from idea through to launch and retirement or replacement.
• Articulate the vision across the company.• Relentlessly drives the vision through all stages to successful
completion.
Does a Product Manager do?
Does a Product Manager do?
Collaborates with development teams:
Run project estimation work shops
Sprint planning meetingsExplaining sprint goals & backlog
itemsSprint review meetingSprint retrospective meetingsTrack team velocityKeep the team updated on
commercial activities
Does a Product Manager do?
• Bridges the gap between the customer needs and the product development process.
• Alignment of all functions around the product vision.
• Bridges the gap between business and technical teams.
Does a Product Manager do?
Product Manager
Customers
Sales
Scrum master
Technical TeamMarketing
Legal
Research
In other words
Time Activity
11.00 to 12.00 Reviewing & grooming the product backlog.
12.00 to 1.00 Attend daily scrum meeting (s) - follow up by clarifying any queries – interim review /testing of any completed items
02.00 to 05.00 Creating user-stories & product requirements for a future sprint
04.00 to 05.00 Meet with marketing and sales to discuss release plans and future functionality .
05.00 to 06.00 Discussion & review of roadmap/requirements with Manager
06.30 to 07.00 Study the technology space for innovation
07.00 to 08.00 Discuss with customers account teams & customers on products & functionalities
Does a day of a Product Manager look like?
Product Road-mapping
Requirements Management
Release Planning
Scrum
Theme Identification
Pre- Planning PlanningDaily Stand-
ups
Sizing backlog Defining Sprint Goals
Shaping-up backlog itemsRequirements
gathering
Brain storming
Translating strategy/vision
Communication
Release notes
Release Plan
Backlog & PRD
Roadmap & MRD
SprintX + 8
SprintX + 5
SprintX
SprintX + 10
Vision doc & Innovation Backlog
VisionMarket
researchIdea
Generation
SprintX + 15
Does the Product Management frame work look like?
Product Management Process
