White Paper Indica e Cia English

Marcas Parceiras

CREA-SP

Marcas Parceiras

Apoiam esse projeto

www.indicaecia.com.br

Using business intelligence technology to market research and decision support;Customizable questionnaires for developing any type of market research, customer feedback, product feedback,etc.;

Development of extra-site actions -'s workshop, training, promotions and events;

Evaluation system helps to better understand the needs and limitations of service providers;

Communication between provider and consumer online, of quality, structured and high results;

Courses and certificates are replaced weight at the time of decision making. The consumer sees the qualifications of the provider - validated by the institution or manufacturer;

A new communication model mouth to mouth C2C, digital and with sharing feedback;

The future of management and hiring of service providers

www.indicaecia.com.br - [email protected] - 55 11 4323 0996

WHITE PAPER

Highlight MarketCommunication between the service provider and consumer, informal and casual;

Lack of feedback and difficulty in controlling the quality of services provided;

Providers have high capacity, little exploited, to influence the purchasing decision;

The courses and certificates are not valued, consumers are unaware of its existence;The service provider does not use the qualification as a differentiator;

Little or no interaction between manufacturers and service providers;Low technical skills of service providers;Providers have low traceability. Only when we know who did it is late;

In execution services providers represent the maker's mark in the consumer's home, you like it or not;The growth ambitions of manufacturers, is impaired by the lack of qualifications of providers;

Indica e Cia. is a platform for hiring of service providers and qualification reference to segments of Air Conditioning, Security and Enterprise Telephony. It is the most complete and specialized directory of service providers in the market.

a new concept of hiring service providers

Only the Indica e Cia. hasUnique business model, focusing on specialization, qualification and lead generation;Strategic alliances and involvement of market players, associations and schools;

Key ToolsFilters search by state, city, neighborhood, brand and type of service;Request a quote online or collective directed (parameters response time and amount);Alert availability of lead by email and SMS;Evaluation s and feedback of services - with accompaniment of a service center;Indica e Cia. Rank - composed of the results of the feedback, evaluations of services and participation in activities;IndicaCast - video cast with relevant information to the market (scores for the Indica e Cia. Rank);

ystem

What we offer our audiencesConsumers:Manufacturers:

Specialized and Dealers:

Associations and Schools:

Retail sector:

provide quality information to support decision making in hiring services. structured database of service providers, access to final consumers, statistical data on the

performance of sub-channel with your brand, customer loyalty, improving quality in the attendance; structured database of service providers, statistical data on the performance of service

providers, customer loyalty and disclosure directed and segmented; promotion and dissemination of the entity and its actions and events along with the

public interest; a database of service providers so that your consumers can consult and brand publicity and

promotions;Services Providers:

WHITE PAPER - Indica e Cia. - page 02

60% 18% 22%

60% 19% 21%

57% 21% 22%

57% 19% 24%

55% 18% 27%

54% 20% 26%

53% 21% 26%

46% 20% 34%

Ads on the Internet have motivated me to seek more information about the brand or product offered

The internet is the easiest and most convenient way to shop

Ads on the Internet have motivated me to visit the advertisedbrand

Do not bother clicking on an ad for more information about a product

I have no problems with using credit card and/or online payment services on the internet

When shopping online, have access to products and services they would not have access otherwise

I prefer to see ads embedded in videos online than payinga fee to have access to content

I usually click in ads I see on the internet

I agree (4-5) Neither agree nor disagree (3) Disagree (1-2)

Most consumers (60%) say they are motivated by online ads to get more information about brands/products,and considers the internet the most convenient way to purchase products or services.

Why Internet as a means of publicize the service providers to consumers?

Search: Connected BrazilMedia Consumption Habits

February 2012


Country Population Users Penetration

China

USA

India

Japan

Brazil

1.336.718.015 513.100.000 22,5%

313.232.044 245.203.319 78,3%

1.189.172.906 121.000.000 10,2%

126.475.664 101.228.736 80,0%

194.037.075 81.798.000 42,2%

We are already more than 80 million Internet users. And that number continues to grow across all markets.

TOP 5 in numbers of users - 2011

13%

55%

19%

13%

Percent of Brazilian Internet users by region(Source: UOL)

system of automated lead generation - prospecting for new business;

ad structured, with display of relevant information at low cost;

encouraging professional qualifications and access to training courses;

improvement in their exposure to its public of interest;

access information technical and commercial of quality

WHITE PAPER - Indica e Cia. - page 03


Extended Warranty.

Guarantee XX days of service performed.

Experience and Warranties

XX years experience

On the market since X.XXX

Repair

Preventive Maintenance

Specialties

Installation

Sale

Electrolux

Midea

LG

Fujitsu

Panasonic

York

Trane

Samsung

Brands Operates

Brastemp

Daikin

Carrier

Consul

Types of Equipment

Split Floor / Ceiling

Split Hi-Wall

Split Mult-Split

Split Cassete

Window

Duct

Inverter

Additional Services

Clean condenser and evaporator Lubrication of moving parts

Electrical installations and drain point Verification of voltage and current of the apparatus

Civil and finishing works Test performance of electrical components

Clean the fan (centrifugal and axial) Substitution of terminals oxidized

Clean or replace air filter Replacement of faulty wiring

Credentials and Certificates

Staff trained by Registered Firm

Nº 1234567

CREA-SP

Academy Air Conditioning

Course MPS Type System Refrigeration Technician

Payment

Credit Card Check Invoice

ADD AGE Ar Condicionado

Request a Quote

Visit the Website

View Phone Number

Company Slogan

PartnerWorld®

Our tool BI We are part of the Program Our team is We are part of the Startup Accelerator

Model Home Service Provider

Average Evaluation

Validation Certificates, how it worksAt registration or at any time, the provider accesses the Credentials and Certificates, where he will find a list of available certificates. When making the choice the system informs him that was validated or that will validated in 'x' days, depending on what is agreed with the institution or enterprise. The credential or certificate, will only appear on the home of the service provider if the certificate is validated.Validation occurs by CPF or CNPJ of the provider. This validation can occur online, with the integration of the system Indica e Cia. with the system of certifier, or through monthly reporting of trained or by consultation. The process to be adopted depends on the internal logistics partner.

Evaluation System, how it worksThe provider needs to terminate the service on the portal by going to the restricted area, for more than 5 services in open lock your account for new hires. After that, the system sends requests to the consumer, so that it evaluates the service. Each evaluation composes an average of grades received, which in turn composes Rank Indica e Cia. This rank is used as a criterion for priority exhibition, campaigns and awards for the best services providers.

incentive

First Moment of Truth

Second Moment of Truth

Stimulus

In Shelf Experience

First Moment of Truth

SegundoMomento

da Verdade

Stimulus

Pre-Purchase |In store | In House

The new mental model of consumer

ZMOT - ZERO MOMENT OF TRUTH"When consumers hear about a product today, their first reaction is 'Let me search online for it.'And so they go on a journey of discovery: about a product, a service, an issue, an opportunity.Today you are not behind your competition. You are not behind the technology. You are behind your consumer."

In Shelf Experience

becomes the next person ZMOT

PreviousModel3 steps

New Mental Model of Consumer

Zero Moment of Truth

Business

White Paper Indica e Cia English