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White Ideas Media Marketing Partner for eLearning

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The eLearning industry is constantly evolving - in an attempt to find the most relevant business model organizations are constantly restructuring and revaluating their businesses – the service provider profiles are also changing. In this environment, while organizations focus on restructuring to enhance their differentiators, marketing priorities take a back-seat. eLearning companies can rev up their marketing programs by partnering with specialists.

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Page 1: White Ideas Media Marketing Partner for eLearning

Marketing Model for eLearning Companies

Page 2: White Ideas Media Marketing Partner for eLearning

The Business Has Evolved

• Global market (corporate and academic) is projected to reach $168.8 billion by 2018*

• No longer restricted to web-based courseware development

• Integrated into departments with performance management initiatives

• Diverse delivery mediums

• Collaborative learning methods

• High-tech interventions

* http://www.prnewswire.com/news-releases/global-market-for-elearning-to-reach-169-billion-by-2018-private-tutoring-nears-103-billion-in-market-value-180027521.html

Page 3: White Ideas Media Marketing Partner for eLearning

The Solution Providers Have Diversified

• Generic solution providers to all industries

• Solution providers with niche industry or domain focus

• Medium and large IT companies with eLearning as one of the services

• Consulting companies with eLearning integrated into large scale organization development solutions

Page 4: White Ideas Media Marketing Partner for eLearning

The Challenges eLearning Companies Face

• Constant struggle to find the most appropriate spot in market

• Need to build skills and strengths to match up with diversified learning and delivery methods

• Catching up with constantly evolving technologies

• Lack of stakeholders’ bandwidth

• And above all, sales targets and demanding customer satisfaction

Page 5: White Ideas Media Marketing Partner for eLearning

AND AS A RESULT,

MARKETING IDEAS AND PLANS HARDLY SEE THE LIGHT OF DAY

Page 6: White Ideas Media Marketing Partner for eLearning

The Truth is - You Can Even Start Without Any Dedicated Resources

• Add marketing flavor to ongoing traditional sales outreaches• Create cross-selling and up-selling ammos that BDMs can carry along

• Embed digital campaigns around already budgeted tradeshow visits

• Determine two things you are best at and get your select employees talking like marketers

• Look for best of your work and get industry recognition

Page 7: White Ideas Media Marketing Partner for eLearning

STILL FEEL CHALLENGED TO START?

Page 8: White Ideas Media Marketing Partner for eLearning

Let White Ideas Media be Your Marketing Partner

• We bring domain knowledge and experience to run the show with minimal bandwidth of internal team

• We exactly know what it takes to work, therefore can show results in shorter timeframe

• We extend offshore cost advantages

Page 9: White Ideas Media Marketing Partner for eLearning

White Ideas Media Specializes in:

• Content Strategy and Development (Website, Collateral, Blogs, White Papers, Case Studies)

• Holistic Industry Outreach ( Events, PR, Awards)

• End-to-end product launches (Conceptualization, Brand Identity, Microsites, Communication, Digital Media)

www.whiteideasmedia.com

We are all [email protected]