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Full Report Social Media Usage and Popularity in Vietnam

Which messaging app is popular in Vietnam?

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Which messaging app is popular in Vietnam and how long Vietnamese use the service per day? Q&Me Vietnam market research has run the survey. For the full report, please visit http://qandme.net/press-0930.php

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Page 1: Which messaging app is popular in Vietnam?

Full Report

Social Media Usage and Popularity in

Vietnam

Page 2: Which messaging app is popular in Vietnam?

Survey information

• Subject: Social media usage and popularity in Vietnam

• Conducted on Sept 18-20, 2014

• Method: Internet Survey

• Respondents: Male / Female in Vietnam

• Number of respondents: 500

Page 3: Which messaging app is popular in Vietnam?

Executive Summary

• Facebook Messenger is by far the most commonly used

messenger, followed by Yahoo! and Zalo. Facebook

Messenger is used by 87% of the respondents

• 77% use Facebook Messenger daily which is high

compared with other services

• 46% use SNS messaging service 3 hours a day, 82%

use more than 1 hours a day

• Most apps are installed by themselves and a few ask for

store / friends for installation

Page 4: Which messaging app is popular in Vietnam?

Which SNS messenger service do you use?

Facebook Messenger is by far the most commonly used messenger, followed by

Yahoo! and Zalo

87%

22%

35%

49%

61%

17%15%

12%9%

14%

56%

19%

84%

17%

25%

34%

55%

13% 12%

8%5%

10%

42%

23%

88%

23%

38%

55%

66%

18%16%

13%11%

15%

58%

18%

86%

27%

47%

58%

53%

24%

15%

20%

12%

17%

80%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TTL 10-19 20-29 30-

Page 5: Which messaging app is popular in Vietnam?

Which SNS messenger service do you use?

For Male/Female differences, Zalo is used more by male, while Yahoo! is used

more by female

87%

22%

35%

49%

61%

17%15%

12%9%

14%

56%

19%

87%

21%

36%

50%

64%

15% 14% 12%9%

13%

53%

19%

86%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TTL Male Female

Page 6: Which messaging app is popular in Vietnam?

Which SNS messenger service do you use?

(Detail by age)10-19 20-29

30-

Page 7: Which messaging app is popular in Vietnam?

Male Female

Which SNS messenger service do you use?

(Detail by gender)

Page 8: Which messaging app is popular in Vietnam?

How often do you use messaging application?

Facebook messenger is used much more than any other applications in

Vietnam. 77% of the respondents have replied that they use the service daily,

while 89% use it more than a couple of times weekly.

77%

17%

24%

27%

43%

11%

10%

10%

9%

11%

31%

12%

14%

14%

17%

13%

8%

9%

9%

6%

8%

16%

3%

11%

10%

11%

9%

8%

9%

8%

7%

6%

16%

3%

13%

15%

20%

11%

18%

15%

13%

11%

15%

18%

5%

45%

37%

25%

23%

55%

57%

60%

67%

61%

19%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Facebook Msg

Line

Viber

Skype

Zalo

WeChat

Kakao Talk

WhatsApp

Snap Chat

Tango

Yahoo! Msg

Daily 2-3 times / week Once / week Installed but not used never

Page 9: Which messaging app is popular in Vietnam?

How often do you use messaging application?

(Detail by service 1)

Facebook LINE

Viber Skype

Zalo WeChat

Page 10: Which messaging app is popular in Vietnam?

Kakao Talk WhatsAPP

Snapchat Tango

Yahoo!Messenger BeeTalk

How often do you use messaging application?

(Detail by service 2)

Page 11: Which messaging app is popular in Vietnam?

Who do you use messenger service with?

Zalo / LINE are the two applications which is commonly used for

boyfriend/girlfriend communications. Skype as well as WeChat is popular for

business use

50%

49%

48%

44%

49%

48%

49%

45%

48%

48%

48%

19%

24%

16%

15%

22%

14%

15%

18%

11%

19%

19%

17%

13%

24%

19%

16%

16%

21%

18%

24%

18%

18%

13%

15%

12%

22%

12%

21%

16%

19%

17%

16%

14%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

FB Messenger

Line

Viber

Skype

Zalo

WeChat

Kakao Talk

WhatsApp

Snap Chat

Tango

Yahoo Messenger

Friends Boyfriend / Girlfriend Family Business

Page 12: Which messaging app is popular in Vietnam?

Who installs the applications?

Apps are installed by themselves most cases, while the retio who asks store to

do it is higher among 30s.

89% 89% 88% 87%90%

85%

7% 8%6% 9%

6%12%

4% 3%6% 4% 4% 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TTL Male Female 10-19 20-29 30-

Friends

Store

Self

Page 13: Which messaging app is popular in Vietnam?

Which smartphone do you own?

20%

30%

7%

3%

4%

14%

1%

1% 3%

17%

Apple SamSung LG Asus Sony Nokia Oppo Huawei HTC Others

Samsung has the top share followed by Apple. Nokia ranks at no.3 which is

unique in Vietnam.

Page 14: Which messaging app is popular in Vietnam?

Which smartphone do you own? (Detail)

20% 21%17% 17%

21% 20%

25%28% 33%

27%

32%25%

7%6%

9%

5%

8%

7%

5%4%

2%

4%

3%

5%

9% 4% 2%

1%

4%9%

19%

13% 17%

15%

13% 19%

3%

1%

1%

1%

1%3%

0%

3%

2%

2%

3%0%

12%19%

15%

27%

14% 12%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TTL Male Female 10-19 20-29 30-

Apple SamSung LG Asus Sony Nokia Oppo Huawei HTC Other

Female has more ownership of Samsung and Nokia, while iPhone ownership is

higher among male

Page 15: Which messaging app is popular in Vietnam?

How long do you use SNS messaging in average?

46%

23%

13%

9%

6%3%

More than 3 hours / day

2-3 hours / day

1-2 hours / day

30 min - 1 hour / day

2-3 times / week

less than the above

46% use SNS messaging service 3 hours a day, 82% use more than 1 hours a

day

Page 16: Which messaging app is popular in Vietnam?

How long do you use SNS messaging in average?

(Detail)

Female is more addicted and spend long hours for SNS messaging. Nearly half

of teenagers spend more than 3 hours a day

46% 45%49% 49%

45% 46%

23% 23%

24% 24%24%

17%

13% 14%12% 12%

13%17%

9% 9%8% 8%

8%10%

6% 6% 5% 5% 6% 10%3% 3% 2% 2% 3% 0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TTL Male Female 10-19 20-29 30-

More than 3 hours / 1 day 2-3 hours / 1 day 1-2 hours / 1 day

30 minutes-1 hour / day 2-3 times / 1 week I do not use

Page 17: Which messaging app is popular in Vietnam?

Contact: [email protected]