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by Jane Lovell, TOA
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Where to from here forprimary production
standards?
Jane LovellTQA Australia
AUSTRALIA
Primary production standards
Beyond food safety Based on my experiences
primarily horticultural market not regulation
Not a technical presentation Using environmental assurance
as example
HEAD
HEART
STOMACH
Head Multiple systems Multiple audits Multiple labels Trying to connect producers
and consumers Trying to prove trust and
responsible practices
Eurofruit February 2010 No 426
Multiple systems“The fresh produce trade has come under such huge
pressure from ethical and environmental lobby groups during the last two decades that the need to convey a huge number of different qualifications to the general public has potentially left the consumer faced with more trademarks and labels than he or she perhaps knows what to do with.”
Mike Knowles, Eurofruit Feb 2010
Multiple systems Expect more audits because
the customers expect moreJohnathan Sutton, Tesco Asia and Oceania
Multiple systems Environmental assurance
Freshcare EnvironmentalSQF Best FarmsGlobal G.A.P.FMSProperty Management PlanningSustainable Farms TasmaniaEnviroveg
Multiple systems Carbon footprinting
PAS 2050 – Carbon Trust, Planet Ark ISO 14067 GHG Protocol WRI/WBCSD Aeon – “Global Warming Prevention
Declaration” Casino – preparing for mandatory
environmental labelling in France EC – role of carbon footprinting in European
climate polich Greenpeace – pilot labelling in Austria with
organic as best case standard
Multiple systems Ethical audits
Woolworths ethical auditsColes ethical questionnaireFairtradeSQFI Ethical sourcing moduleRainforest Alliance
Water footprinting
Result More unhappy growers Confused consumers More work for “us” “Thank goodness it’s Friday” Difficulty attracting and retaining
talented trainers, auditors etc Efficient? Sustainable?
Stomach No food No systems Survival and subsistence Who cares about connection
with producers..... we’re hungry!
No food – no systems “for most people in....the rest
of the developing world, gaining nourishment – by growing it, trying to find work to earn money to buy it, or simply stealing it – is a struggle every single day.”
Tony Fry, Griffith Review 2010
No food – no systems Local, national and
international impacts of climate change
Shift in supply : demand balance in developed countries
Consumers might not want so many assurances or labels if they are hungry
No food – no systemsWater shortages - Murray-Darling 1958 Murray-Darling was the centre
of “the transfiguration of a continent by irrigation science...”
Ernestine Hill ‘Water into Gold’ Early 1990’s toxic blue-green algae
outbreak covering a thousand kms of the river
No food – no systems “Interstate sales of
horticultural products are set to increase with projected supply shortages of a range of products caused by water shortages in eastern Australia”
Department of Agriculture and Food, WA, 2009
No food – no systems “It is critically important that WA
horticultural producers retain a dominant position in the domestic market into the future to be able to capture opportunities that will emerge over the next decade. ...opportunities that will arise from global food shortages.......”
Department of Agriculture and Food, WA, 2009
Result Increased risk – food safety,
environmental degradation, hunger Consumer not worried about how
food is produced Loss of control of production Civil unrest Unsustainable
Heart Best practice comes first ‘United’ systems approach –
recognition and equivalence Single certification opens multiple
doors Reconnection between producers
and consumers Increased trust and goodwill along
the supply chain
Compelling best practice Certification is a painless by-
product of what is already happening on farm
Single label, easily recognisable by consumers
Reduction of system turf wars Multiple rewards - financial,
environmental, social
Compelling best practice Focus on best management
practice implementation Multi-issue approach with
appropriate expertise Problem – solution efficiently
packaged
Compelling best practice “ the second pillar of effective
relationships is trust...” Greg Foran, Woolworths Ltd NSW
“ trust is the life blood of an organisation”
Stephen Covey
Result Sustainable primary production Single certification / label Supply chain partners trusted and
valued Goodwill abounds, high emotional
bank accounts, resilience Sustainable Efficient
Which future? We decide, whether consciously
or not
Success depends on compatibility of cultures, empathy for each other’s businesses, acceptance of each others expectations, mutual trust and motivation to develop relationships
Major agrifood business, 2010
Thanks
Jane [email protected]