\ \ Online PR Social Digital

Where PR fits into the \ Social Dig ital Media Mix ’Nicholas O Flaherty

, MD Bulle t PR@NickOFlaherty

Mis conception

= PR Pres s Releas es

?Is PR a robotic act

The Reality

= PR Communication

The Lands cape

’ The media game is n t, ’ changing it s already

changed

Media Morphing

Brand Advocates

Alternative Approach

The Changing Dynamic

?Social Everything

Adapt to Survive

, Modern PR is Soc ial Media, , SEO Online Monitoring

Events and More

Walk the Walk

If you want to unders tand the future of PR and

, communications you need to take part

Talk the Talk

’ Social Media is n t es s ential for every brand

SMO

Social Media Optimis ation

A Different Style

Do you talk the s ame to your friends as you do to

- ?the in laws

, The s ame but different

Our Experience

’ If it was n t for Soc ial, Media we probably

’ wouldn t be around

Digital Engagement

, Engagement not Influence

The Blogos phere

Quality over Quantity

, ?So where does PR s it

• Strateg ic Advis or• Creative Cons ultant• Additional Res ource

Balancing the content

...Communications is a s kill

... and we all have different. s kills Recognis e your

s trengths and actaccordingly

In it for the long haul

Social and Digital Media , done right is a long haul s low burn exerc is e

Strategy is Es s ential

?What does good look like

, Set a goal but als o make s ure you have a tool with

which to meas ure

Meas urement Tools

?Which monitoring tool

The online monitoring too ls are s ubtly different

: For example Is it for managing?workflow

Social media as an extens ion of the cus tomer

s ervice channel

Are you a company driven by?innovation

Collec t ideas through- enterpris e wide

collaboration

Do you want to meas ure ?mentions by geography

. Global vs Local

Number of mentions and a ?broad overview of s entiment

. Paid vs Free

:The ques tion

What actually matters ?to people

The Age Of Content Creation

• Cons ume

• Create

• Share

The Future is Pers onalis ed

Content that matters to you

Cutting through the c lutter

Sifting the wheat

from the chaff

Engagement Tactics

1. -Competition bas ed

2. Cus tomer Service

3. Collaboration4. Community Building

5. / Guy Girl Next Door

1. -Competition bas ed

1. -Competition bas ed

2. Cus tomer Service

2. Cus tomer Service

3. Collaboration

3. Collaboration

3. Community Building

3. Community Building

4. / Guy Girl Next Door

4. / Guy Girl Next Door

Summary

Social Media is the bigges t s hift in marketing s ince the

arrival of the internet

The Synergy

, , Social Media like PR is all about communication

( )Knowledge and Experience is Power

The future of PR lies in

articulating the re lations hip with

Social Media