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They’re still in your database. Just sitting there, doing nothing except making you feel guilty. Why not dust off the records of members, donors, attendees & buyers that once interacted with you but have now gone cold. Join this session to explore a variety of ways to reignite the spark and re-engage using cost-effective and measurable digital techniques. Content Leader: John Brandt, Sales Director of HighRoad Solution Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF
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Where Did Our Love Go? Winning Back Members, Buyers, & Attendees John Brandt, HighRoad Solution
Today’s Content Leader
www.highroadsolution.com
John BrandtSales DirectorHighRoad Solution
Email: [email protected] @johnbrandt25
Agenda
• Why?• What is an inactive
subscriber and why you should care?
• Strategies for winning them back
• Now what?• Demo of how to make it work
www.highroadsolution.com
Why?
• Identify why subscribers tune out
• Are you being relevant to all types of subscribers and demographics?
• Levels of email addresses
• Analyze
www.highroadsolution.com
What is an Inactive Subscriber?
• Seasonality?• Defining Inactivity• Domain level spam
traps• Are your inactive
subscribers a red flag for non-renewal?
www.highroadsolution.com
Winning Them Back
• Catch their eye with a curious subject line
• Once you’ve re-engaged them, don’t just throw them back in the regular pool
www.highroadsolution.com
Now What?
• Don’t just add them back into the normal pool of members
• Frequency?• Content?
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Demo
www.highroadsolution.com
www.highroadsolution.com
Questions?
Thank U!
www .highroadsolution.com
@highroadsol
