9
When Your Social Media Goes Horribly Wrong

When Your Social Media Marketing Goes Horribly Wrong

Embed Size (px)

Citation preview

Page 1: When Your Social Media Marketing Goes Horribly Wrong

When Your Social Media Goes Horribly Wrong

Page 2: When Your Social Media Marketing Goes Horribly Wrong

Format:

• 15 minute presentation

• 15 of live Q&A

• Get back to work

Get the recording and slides:

• Recording and slides available next Tuesday

• Download the slides now (if you want)

Take notes

• Use class worksheet on next slide

• Or make your own

Trouble with the audio? Select telephone and dial in. The number will be displayed when selected.

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

When Your Social Media Goes Horribly Wrong

Page 3: When Your Social Media Marketing Goes Horribly Wrong

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Notes: Action items:

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

When Your Social Media Goes Horribly Wrong

Page 4: When Your Social Media Marketing Goes Horribly Wrong

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

When Your Social Media Goes Horribly Wrong

Breathe

• Everyone makes mistakes• Be human• Let your community help

Page 5: When Your Social Media Marketing Goes Horribly Wrong

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

When Your Social Media Goes Horribly Wrong

Be Honest

• Fess up• Answer questions• Make it right

Page 6: When Your Social Media Marketing Goes Horribly Wrong

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

When Your Social Media Goes Horribly Wrong

• Keep moving forward• Check your messaging• Remember your mission• Keep listening

Get back on track

Page 7: When Your Social Media Marketing Goes Horribly Wrong

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

When Your Social Media Goes Horribly Wrong

• @JFouts• [email protected]• JanetFouts.com• MindfulSocialMarketing.com/book

Janet Fouts

Page 8: When Your Social Media Marketing Goes Horribly Wrong

Get access to previous training sessions

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

When Your Social Media Goes Horribly Wrong

Get access to the Hump Day archives: http://members.johnhaydon.com/course/hump-day-coffee-break-archive/

Page 9: When Your Social Media Marketing Goes Horribly Wrong

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

When Your Social Media Goes Horribly Wrong

Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Make-a-Wish Foundation, ALS Worldwide, and more…

About John: