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In today’s video post, Heather explains the essential differences between SEO editing and SEO copywriting, and when it is best to do one versus the other. A few moments with this fiery, fast-talking Redhead will serve to both edify and clarify, and of course, there are notes for you to reference. So without further ado… heeeeeeeere’s Heather! http://www.seocopywriting.com/content-marketing/seo-editing-vs-copywriting-for-seo-know-the-difference/
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SEO Copywriting Tips
Presented By: Heather Lloyd-MartinCEO, SuccessWorks
SEO editing vs. copywriting for SEO - what’s the “best” approach?
What’s the difference?
Keyphrase editing:
Adding SEO keywords to existing text. The content is NOT rewritten.
Copywriting for SEO:
All original content. The keyphrases are typically added during the content creation process.
Keyphrase editing
Keyphrase editing:
• Longer pages
• Page not crucial to the sales process
• Often “information” pages (articles, FAQ pages, press releases.)
Copywriting for SEO
Original content:
• Crucial to the sales process (home page, subcategory pages.)
• Necessary when page conversions/time on page is low
• No content on the page
What are some keyphrase editing tips?
Stay tuned for next week’s video...
Thank you!
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Heather Lloyd-Martin
SEOcopywriting.com
Twitter: @heatherlloyd
