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While journalists are scrambling around for quotes, and analysts and PR companies are looking to place "reaction" pieces, you needn't look further than WhatsApp's own blog to understand the story. The story of how the world's most popular smartphone messaging app came to be.
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WhatsApp’s blog:The telling diary of a $16 billion startup(and what we can learn from it)
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
Andre F. BourqueManaging Editor, Technorati
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
September 12, 2009
Company responds to users leaving BlackBerry for Apple and Android smartphones
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
January 28, 2010
“It’s broken, we’re fixing it, and keeping you informed…”
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
April 3, 2010
Calling all users: We’d love to have you beta test us!
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
September 19, 2010
Seeing a need for international adoption, WhatsApp removes itself from AppWorld distribution.
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
February 22, 2011
Aims to exceed both Apple and user expectations; focuses on every single existing app feature to make it better.
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
July 12, 2011
Constant user feedback, constant product evolution: “We are continuing to work on adding cool group chat features...if you have any feedback, let us know.”
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
September 26, 2011
Company celebrates 1 million transactions per second on a single device. By January, they hit 2 million tps.
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
March 22, 2012Handles rumors head-on, yet explains, “We would rather work on cool new features…”
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
December 29, 2012
Company stands its ground and reassures users.
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
August 7, 2013
Company focuses on big updates and tells users, “From now own we’ve simplified our business model so the first year of use is free and only $.99 a year after that.”
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
December 19, 2013
No user left untouched: Company releases voice messaging across all platforms at once: “We put extra effort into making sure that Blackberry, Nokia, and Windows phone users can enjoy the same rich, powerful voice messaging experience.”
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
February 19, 2014
400 million users, with credit going to each of them. “We also heard from British woman who runs a charity in Uganda…[who] uses WhatsApp to send daily reports, photos, and videos…”
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
Humble and dedicated: “Here’s what will change for you, our users: nothing.”
WhatsApp’s diary isabout the user.
WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
Andre F. BourqueManaging Editor, Technorati